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About Data Enrichment and Data Enrichment APIs
When it comes to a business, the more information you have about your customers, the more you can target them with a bespoke experience. This is where data enrichment comes in and plays a crucial role in delivering highly personalized customer experiences that drive sales velocity.
Data enrichment is a process that enriches the data with relevant data from public and private sources to improve the quality of the data and make better informed decisions. The business applications of data enrichment include marketing campaigns, fraud detection, customer loyalty programs and real-time interaction with customers. Data enrichment improves decision making in a business by helping them to know their customers better and to have a greater understanding of market trends, which results in an increase in business reputation, competitive advantage and revenue.
How Can an API Help to Obtain Data?
Keep in mind that the use of APIs is key if you want your company to keep growing, hence opening your mind and getting to know different options is an amazing job you could do. After all, to realize what works the best for you, it’s important getting to know different alternatives.
A classification API provides you with any kind of information related to an organization you could think of: customers, prospects, and opportunity data. With this API you can apply changes that will be backed by the data you are analysing.
Therefore, as you can see, classification APIs are really important when it comes to obtaining data. Classification APIs are amazing tools for data enrichment. Data that is valuable for your company, will serve you well in understanding what new plan of action you could apply, what strategies are working, understand your clients, create stronger bonds with them, and more.
Klazify
Klazify is a common URL categorization API that is lauded for its ease of use, which allows professional and non-professional programmers alike to utilize it.
It’s an API that connects to a domain or URL, gets data, and categorizes it using an IAB V2 Standard classification taxonomy for one-on-one customization, marketing segmentation, online filtering, and more. As a result, a category may now be assigned to the URL or domain.
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