Do you want to gain more customers and target your audience? You need a geolocation API.
These days, geolocation is a really important tool for businesses. It represents just one of the many ways marketing has adapted to the 21st century and It makes it possible, from any device connected to the Internet, to obtain all types of information in real-time and locate the user with pinpoint accuracy at a given point in time.
Geolocation technology is the foundation for location-positioning services and location-aware applications (apps).
Geolocation marketing is the practice of using a customer’s physical location to inform a business’s advertising strategy. Information on customers’ whereabouts is collected via a satellite or cell tower. Businesses can then use that information to gain insight into the locations and spending habits of potential customers.
Now, why is it important to get the location of your clients?
The business benefits of geolocation are far-reaching. It can help, for example with:
- targeted advertising
- Delivery and asset management, e.g., truck location and manifest status
- Content customization and delivery
- Information acquisition about current customers
- Rewarding loyal customers
- Attracting new customers
- Get measured results
All of this can help you with your marketing strategy and grow your business. If you’re trying to find the best tool to achieve this we recommend ipXapi
How accurate is ipXapi?
Since the ipXapi database and API is integrated with a series of large ISPs who constantly provide information about new and existing IP ranges, they’re proud to offer a very high level of accuracy in IP data.
About IpXapi
It´s one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.
This geolocation API allows you to find out about the time zone your users are located in without the need for them to fill out any forms, and act accordingly based on the time-related metadata returned by the ipXapi API.
When it comes to IP statics, ipXapi is extremely accurate. This is due to its extensive database and user-friendly API. These are connected to a number of well-known Internet service providers (ISPs) who regularly update new and current IP ranges. Because it is linked to a large number of channels that provide real-time IP data, the API is also updated on a regular basis.
After 11 years of constant optimization, the infrastructure that supports ipXapi and the API has evolved to be incredibly scalable and efficient, handling between 2 and 3 billion API calls every day. With over 2 million distinct locations in over 200.000 cities throughout the world, the number of unique locations supported by ipXapi is constantly expanding.
How does it work?
1- Create an account at https://ipxapi.com/ to get started.
2- Enter the IP address into the box and count how many people react.
3- At any time, you can download and use the API.