If you are trying to make your company grow, you need to know your customers. If you are already aware of that and Are trying to figure out how to get more information from your audience, this is the right post for you. Read this article because we’ll show you how to leverage a very useful API to boost your client database!
As a business owner, developer, or even digital marketer, you’re certainly well aware of the value of databases in gathering information about your company and accelerating its growth. This is a common adtech technique for gathering and evaluating data from potential clients in order to help you make business improvements and better judgments.
However, you are well aware that information offered by potential clients is not always accurate. They typically simply provide basic information like their name, age, and email address. Furthermore, this data could be inaccurate.
So, in order to improve your client database, you should incorporate a website classification API into your daily operations. These APIs enable you to enrich acquired data by adding important context from additional sources, a process known as data enrichment.
As a result, you’ll have precise client datasets that may help you increase your marketing campaign possibilities, add new contact channels, and improve your targeting. All of this can result in improved KPIs, revenue, and return of investment (ROI). As a result, it will assist you in learning about your customers’ preferences and providing them with a captivating experience, as well as making smarter marketing decisions.
In today’s market there are several options to choose from, but not all of them are the best fit for you. That is why, in order to assist you in selecting the most appropriate website categorization API for your purposes, we’ll now go over the most effective ones available in the ad tech sector in 2022.
1. Klazify
Klazify is a well-known URL categorization API that is currently the best. Natural language processing is used to categorize web data into three groups (NLP). This Website Categorization API uses a Machine Learning engine to analyze the text and meta tags of a website.
For one-on-one personalization, marketing segmentation, internet filtering, and other applications, Klazify connects to a site or URL, obtains data, and then organizes it into over 385 subject categories using an IAB V2 Standard classification taxonomy. JavaScript, Jquery AJAX, PHP Curl, and Python all show the result. As a result, it will assist you in keeping your customer database up to date and complete.
2. Leadfeeder
Leadfeeder is a website visitor analytics system used by a B2B company to assist them generate more leads. The application helps companies figure out who visits their website, how they find it, and what interests them. It also generates high-quality leads by eradicating bots, ISPs, and other useless traffic.
As a result, the application may help determine which content is most effective in engaging visitors and then display them with the most relevant information and items. This API notifies customers of the traffic sources that are bringing target companies to their website, and then tries to provide the information they need.
3. URL-Classification
Another good way to learn more about your audience is to use URL-Classification. This API makes an HTTP call to one of its servers, which returns the domain, URL, or keyword classification in response. It offers URL filtering, parental controls, end user segmentation, brand safety, programmatic RTB, and web filtering, to name a few. It will also help you to improve your advertising results.
We’ve already told you about the greatest APIs for improving your customer database. All you have to do now is try them out and get accurate feedback from your audience and future clients!