Are you looking for a tool that can assist you in gathering valuable company data for boosting your business performance? If that is your case, we recommend you read this article to the end because here we will compare the 3 most popular APIs for company data!
Today, company data APIs are a must-have tool for any startup, B2B or large enterprise to boost its performance and increase its chances of growth. It should be noted that these software programs are designed with artificial intelligence and powerful algorithms that allow you to extract information from any website and categorize it in a way that makes it easily readable and usable.
Company data APIs, also called data enrichment APIs, allow you to obtain information that can be used for sales purposes. For example, they can provide you with analytics about your site: how many visits you have had, where those visits have come from, where they have clicked, where they have stopped, how they have reacted to the content of your site and much more. All this is possible to know thanks to a company data API in a precise way and in a matter of seconds.
In addition, these intelligent APIs can also help you have more complete information about your leads, so you can improve your personalization, segmentation and targeting. These software programs can tell you the age, gender, geographic location and much more about your potential customers, so that you have more information when launching a sales campaign.
However, not all company data APIs work the same, provide the same information and in the same programming language. And not all of them are easy and fast to use. Therefore, here we will introduce you to the top 3 company data APIs and compare them, so you can choose the one that works best for you.
Klazify
The Zyla API Hub created Klazify, which is the best and most precise company data in 2022. This website categorization API mines a website’s text content and meta tags using Natural Language Processing (NLP) and a Machine Learning Engine to collect internet data. As a consequence, an answer can be given using JSON, PHP, or Python.
Klazify will access the pertinent domain name or URL, gather information, and generate the required classes using the IAB V2 Standard classification taxonomy. The outcomes it produces can be applied, among other things, to marketing segmentation, one-to-one customization, and internet administration. Finally, one advantage of this company data is that it also offers a social media scraper that provides a list of URLs for every social media channel connected to a domain, along with other useful information. As a result, Klazify is the company data API we recommend the most.
Clearbit
Although we mentioned earlier that Klazify is the best company data available, Clearbit is another option you should try. It is a bit more complex to use but is one of the most well-known company data available in 2022. Accurate lead scoring and routing, thorough customer segmentation, and result-driven reporting can all be supported by automated enrichment. It may also add over 100 additional data points to each account in your target market, such as installed technologies, the number of staff, revenue, location, customer information, and more.
URL-Categorization
In order to collect business details, you can also use URL-Classification. An HTTP request is made to one of the servers in this API’s network, and the server responds with a response that includes the domain, URL, or keyword classification. A few uses for this platform’s services technology include URL filtering, parental controls, end user segmentation, brand safety, programmatic RTB, and web filtering. It will also benefit you if you wish to improve your advertising performance.
We have already compared the best company data available in 2022 and talked to you about their main features. You should start using them and find out which is better for your needs!