Do you want to find an easy-to-use API to classify data? we’ve got the perfect recommendation for you!
IAB categories are standardized divisions that brands and publishers use to classify web content and improve targeting. With constant shifts right and left in ad tech land, the organization is key.
The categories are divided into two tiers according to the IAB Tech Lab Content Taxonomy. Tier 1 includes more general categories like arts and entertainment and health and fitness, and Tier 2 further specifies these to include more specialized “subcategories” like television and nutrition, allowing for more precise targeting or exclusions. The same piece of content may fall into more than one IAB category.
The Content Taxonomy has developed through time to give publishers a reliable and simple way to arrange the content of their websites. For instance, to distinguish between “sports,” “news,” and “fitness” content. In order to reduce the possibility that sensitive data regarding racial, political, or other personal traits could be produced by content classification signals and lead to discrimination, the IAB Tech Lab’s Content Taxonomy definition offers extra value.
The word “taxonomy” does not elicit a lot of enthusiasm. A lot of people don’t know what it have to do with digital advertising, but it’s helpful and in the future, its significance will only increase.
The efficient operation of the digital advertising ecosystem depends on the classification. In digital advertising, there are three different types of common taxonomies:
Content: Ensures that advertising are served to the proper location by assisting purchasers in making informed selections about where to deliver their ads. helps publishers develop and market audiences as well.
Ad Product: Assists sellers in making sure that the provided advertising are consistent with their content, ensuring that their customers are shown the most pertinent adverts.
Helps both parties match the audience, ensuring that the proper customers are offered adverts.
In the case of text classification, we recommend Text Classification IAB Taxonomy.
Why do we recommend Text Classification IAB Taxonomy?
This is the most accurate IAB Taxonomy content classifier. You will be able to get a simple response with the classification so you can start sorting your data!
The IAB Taxonomy classifier categories texts into one of 360 topics. It has two levels of depth, a main category (e.g. sports, business or science) and subcategories (soccer, agriculture or physics). It’s based on the IAB Quality Assurance Guidelines (QAG) Taxonomy.
What this API receives and what your API provides (input/output)?
Just pass the text that you want to categorize and you will be given its IAB taxonomy. Simple as that!
What are the most common uses cases of this API?
This API is intended to help those companies with a large amount of data that needs to be sorted by category. You will be able to gather text by grouping by category.
Ideal for marketing agencies that want to extract data online and want to categorize it as well.
Also, helpful to classify sentences or slogans, you will be given the exact categorization in IAB standards.
Also published on Medium.