Possibly you are doing everything possible to bring the maximum possible traffic to your website or you have even hired an SEO or Social Media specialist so that your project gains notoriety and your visits or sales skyrocket but, as always, if you do not measure well what arrives to you and how each type of traffic behaves, you will not be able to make the most of your efforts in time and money. Therefore, keep reading Check Where Are Located The Users Per Country Through This API; we will tell you about Site Traffic API; a tool that will allow you to obtain all the data you need.
When we talk about types of traffic, we usually refer to the acquisition channel of the user who has ended up visiting your website. These channels are mainly divided into these six groups that we explain below:
Social
It is the one that comes from social networks, either from the content generated and shared by your community manager or from the campaigns you are running on networks. A good social media campaign can generate a lot of traffic because the acquisition cost is lower than in a search engine campaign and allows great segmentation so that the budget is used for those customer profiles with a higher probability of buying. It is especially recommended for selling products with an attractive image and for very specific audiences.
Straight
They are those who know you and directly type the URL to enter your page. This includes current customers and users but also competitors, employees, etc. A basic recommendation for this type of traffic is to check its geographical origin. If your company is not very local, it will be relatively easy to see if what seemed like good data is mainly due to users who do not contribute to the business.
Organic or organic search
The most sought-after and coveted. Includes users who have searched for you in a search engine such as Google or Bing. Appearing in the Top 10 usually requires a great SEO effort to optimize the website, including technical analysis, error removal, load time improvement, content generation, quality link building, and choosing the best keywords to target. your website. For the latter, you should always keep in mind that the best ones are not always the ones with the most searches, but the ones that provide you with a better relationship between traffic and positioning effort.
As in the previous case, in the data analysis, if the activity of your business is limited exclusively to Spanish territory, you must exclude visits from other countries from your potential audience, since visits from Spanish-speaking audiences are common.
Paid search
This traffic will basically come from your campaigns in Google Ads. As in the case of direct traffic, we recommend that you carry out geographic exclusions to avoid paying for the clicks of your employees and suppliers, especially if you carry out brand campaigns or with a telephone number extension.
Display
Also paid traffic, but coming in this case from your ads on Google Display. As you know, Google offers this option within its Google Ads platform, to be able to insert your banners for both Display and remarketing campaigns. It is also possible to select if you want to include Google partners (those pages that rent part of their space to place ads).
Referred traffic or “referral”
It is the one that comes from other websites that link you, including those with which you can collaborate or provide quality content.
This has a double value because, in addition to the users that it can bring you if you get a recommendation, it can help you with your positioning strategy if the website that cites you has a high reputation and trust. At this point, it should be noted that references can have a negative effect if they come from pages with high toxicity indices, which are usually those that do not generate quality content, such as link farms.
Although subgroups can be made, these are the main types of traffic that you can find.
Check Where Are Located The Users Per Country Through Site Traffic API
So, with Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc). This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer?
Thus, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that. Check Where Are Located The Users Per Country Through This API
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site