Do you want to be able to promote your payment API? Do you feel that you are not being able to obtain economic revenue? Well, that happens because you are not using this system, an API marketplace. But don’t worry, we will guide you on this path so you can promote it.
If a user seeks to sell products or services over the Internet, to automate processes and control experiences, they must use a payment API. This is designed to manage payments that allow the eCommerce site to process things like credit cards, track orders, and maintain customer lists. In many cases, an API can help protect e-commerce companies from fraud and data breaches. In addition, it is a way to save money, since the platform will not have to invest a lot of money to develop a payment platform from scratch. Precisely, that is the meaning of an API, to avoid creating something that has already been created. Plus, it’s an excellent time saver.
Payment APIs allow you to make payments with cards online and offline, as well as with the in-store point of the sale process. Today payment APIs have become exponentially convenient, fast and affordable; In fact, recent studies claim that digital payment APIs will reach more than $1 billion by 2022. This boom has drawn the attention of many online merchants who offer various payment solutions to customers.
However, if you feel that your Payments API is different from the rest, we recommend that you promote it. If you don’t promote it, you will lose to the competition. Advertising is a tool that everyone should use, since it is essential today. In order to promote it, we recommend hiring the Zyla API Hub team.
Why should you promote your Payments API on Zyla API Hub?
It is evident that platforms like Paypal are the most used APIs in the market, but behind the success of Paypal, there are thousands of dollars spent on marketing. That’s why Zyla API Hub set out to save you from spending a lot of money on this. Behind this digital platform, there is a team of professionals willing to help you so you can promote your payment API.
And the strategy to promote your API is to publish it in an API Marketplace. It is better to have one place to find APIs and not many scattered around the internet. People who visit the Zyla API Hub marketplace will find your Payments API and become new customers.
But the most important strategy is the positioning in Google, which consists of optimizing a website to improve its position in organic search results. To be more specific, it consists of applying a set of techniques that allow optimizing the content of a website. Thus, search engines will understand that it is more important than others and should appear first. Consequently, when users search for words or phrases related to “payment API”, your product will appear among their first options. To be effective, content, loading speed, adaptability, navigability and usability, among others, must be optimized.
This process sounds complicated and in fact it is, so it is better to leave this work to Zyla API Hub and they will take care of everything.
Also published on Medium.