If you are looking for the best way to get in touch with your customers, you arrive at the right article! Here we are going to discuss why birthday emails are so important to help you grow. Also, we tell you what is the best option you can choose to send them!
Do you have a big company and want to show your employees that you care about their lives? Are you an entrepreneur who wants to surprise their subscribers with a kind congratulation newsletter? Birthday emails are the best option for demonstrating support and kindness to your community. They are a simple but effective strategy to increase your customers’ retention.
And also, statistics show that they are 481% more likely to be opened than advertising ones. They generate 342% more income than commercial emails per one and have a click rate 179% higher than advertising emails. With all of these numbers ahead, we can say that sending an email to celebrate a client’s birthday could be a great opportunity. You can send a wish list, for example, with a curated selection of your products. Or include a special discount, only for the occasion.
But how can you set the best approach to a birthday email campaign? In the first place, you have to get their birthday dates, of course! So, if you don’t upload this information yet, just do it. Another way to obtain this data could be by signing up into social media and making a list of all your followers’ birthdays. Or making a survey, could be a great idea too.
Then you have to decide the type of message and design you will use, depending on your brand’s goals. For better ideas, you can use a ready-made template and customize it for different people. Personalize your content like a newsletter: congratulation’s message followed by the offer of the day.
More things you can do: make a unique subject line and use tags to increase the open rate. Build personal emails, offer free shipping, use the first name of your customer, and add some color with gifs and videos! Check the birthday date, so the email gets on time. Or you can send an offer a month before and later, a reminder that they can use the voucher or that the gift-card is limited.
If you get to this point, we suggest you to use an email marketing tool that will send all your emails on time! Its name is Postr and you can build the right templates in its drag-and-drop editor. Also, you will have a list to send 1,000 emails to 200 customers. There is no Postr branding in the layout!
Your company just has to sign up today and if the product you sell belongs to a particular industry we can tell you more. Postr allows topics from grambling to cannabis, so don’t worry about banned emails because that won’t happen. Instead of that, import a list of contacts in a xlsx file, like the video explains, and send birthday emails on time.