Big data technology allows crossing large amounts of data from company systems. Have you ever used this kind of technology? If you haven’t, continue reading ‘Big Data’ An Ally For Your Company: Check This API. These tools are possibly the best example of how the use of new technologies that allow you to process and interpret large amounts of data can help you in your business. Get to know your company better from the inside (traffic, etc.); analyze your competition, detect trends, and identify keywords to be more competitive… And that’s just part of everything that big data projects developed per se can do for a company or a market. Therefore, today we will talk about this and we will recommend the Site Traffic API, an API that will provide you with all the information you need.
What are we talking about when we talk about Big Data?
When talking about big data, it usually alludes to tools that meet volume, speed, variety, and worth. What does this mean? That they can process huge amounts of information from anywhere, at enormous speed, and interpret it in a way that can add value to the company.
Speed:
This is the simplest, and it involves real-time analysis.
The volume concept is impressive:
There is talk of big data from four or five terabytes, which means that they can process almost any amount of information. The one of speed implies analysis in real-time.
Variety of data:
This has to do with working with data from any device and that provides information that was not available to us a few years ago. And that is possible because big data solutions can analyze all kinds of information.
Worth:
Or put another way, what does all this information contribute to my business? Addressing a big data project in the company means that we are going to capture all the information we can, we put it in a data pull, and with the help of technology, we analyze it to obtain patterns and make decisions. For example, in banking, which has been the pioneer sector in adopting these solutions, helps to design new products, detect fraud in real-time and make investment decisions in a matter of seconds.
Customer experience and satisfaction can also be measured, for example, with voice analytics tools being used in call centers. Customer comments are collected and analyzed down to the tone in which those comments are made. In addition, you unify all that information with the emails or comments that a certain company receives. It is about using new methods and technologies to do things that would otherwise be impossible. And you can do it in semi-real time. If someone has a problem, their thing is that in the shortest possible time you are able to give them a solution.
Can your Company take advantage of Big Data?
Large companies are the ones that have the data and money to invest in technology, but the market is already prepared for SMEs to exploit it.
Data access: Large volumes of useful information for business can be extracted from the Internet. In addition, the administrations are opening their data to the public, so that they can make use of it. And the big companies are preparing to offer them in the market to businesses of all sizes.
Another alternative is to look for partners: who may have useful data for your business and offer them your collaboration.
Check Site Traffic API For Your Company And take advantage of Big Data
Site Traffic API offers a JSON API to get estimated website traffic statistics. It includes website worth/value and monthly page views, in addition to unique visitors, site revenue (from advertising), and more. Equally important, you can integrate this API into your services to provide traffic statistics to your clients. As well, you can use it to quickly estimate the amount of traffic to any website.
This is a very powerful algorithm that can estimate the amount of traffic to any website. It took years to fine-tune it to be as accurate as possible and we constantly improve it. Powered by SimilarWeb, this website analytics tool can help businesses to estimate the website traffic volume of competitors; while media/advertising agencies and SEO agencies can use it to check the traffic of any website.
Simple Pricing
Site Traffic API offers a “Pay-as-You-Go” plan that allows you to buy only API queries you need, there are no recurring or hidden fees and purchased queries do not expire. When you submit a website, i.e google.com, to our API endpoint, it is considered one API query. So if you need to scan 1000 websites, you need 1000 API queries. The more API queries you buy the less you pay them.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check Use This Site Traffic API To Measure The Performance Of Your Site
Also published on Medium.