If you have a business on the Internet, you will undoubtedly know that digital marketing is essential to enjoy good visibility. Techniques in this sector have been increasing, scraping is one of them, which can be greatly used to learn more about the profile of your competition and your potential customers. Keep reading Best Web Scraping APIs For B2b Companies; we will tell you about Codery, a tool that will allow you to obtain all the data you need.
On many occasions, what we really need is data to carry out a detailed analysis of the potential audience we want to target, and these data are not easy to find and it is very tedious to find them. In digital marketing, data is of the utmost importance; since it allows us to extract ideas and make the best decisions for our business. As we will see below, the Scraping technique is an effective tool in this regard.
What is web scraping?
Web scraping is a process by which bots are used to extract data and content from websites. Thus, both the HTML code and the information stored in the database are collected; so that all the content of a site can be duplicated.
This technique is also known by other terms such as tracking, data scraping; data extraction or data scraping and is used, legitimately, by various companies such as:
- Engines and search and therefore Google
- Price Comparison Business
- Companies dedicated to market research
Of course, there are also illegal web scraping activities, for example the theft of copyrighted content. In short, you have to know that this technique is considered malicious when data is extracted without the permission of the website owners. However, it is possible to benefit from its use legally and; in fact, there are numerous tools that will allow you to do so.
The uses of web scraping in digital marketing
Scraping is very useful in digital marketing. Of course, the use you give it will depend on the information you need to obtain, but in general, web scrapping will help you:
Analyze your competition
With web scraping you have the opportunity to get to know your competition better; find out if they have specific offers, if they have raised their prices or if they are launching new products.
Improve your e-commerce
In addition to analyzing your competition, scraping allows you to discover possible niches in the market, learn about the categories that work best in your online store, or choose the featured image you want to display.
Optimize SEO
Nothing escapes SEO! Tracking will also help you discover what keywords and metadata your competition is using. Very useful to position yourself better in Google and climb positions.
In addition, you can perform the scrapping of the SERPs (search results) in order to know the general performance of your project and be able to direct your actions to improve the keywords and optimize your web content.
Plan marketing strategies
Knowing the influencers of a certain sector is not an easy task, but with the tracking tools you can also discover the most influential accounts of a social network or segment by country. In this way, any brand has the opportunity to plan new marketing strategies in order to generate greater visibility of its products or services on the Internet.
In short, the applications of web scraping are almost infinite. The only thing you have to be clear about before starting to use the tools is to know what kind of information you need. Once you know it, you must choose the software that best suits your needs and start the tracking. Of course, you don’t have to take care of this yourself. You can leave it in the hands of professionals! Undoubtedly, the easiest way to benefit from all its power and dedicate yourself exclusively to your work.
Codery: one of the Best Web Scraping APIs
The Codery API crawls a website and extracts all of its structured data. You only need to provide the URL and the API will take care of the rest. Using Codery, with a single request, the large-scale search engine crawls pages. To manage all types of websites, use a real browser to scrape and handle all of the javascript that runs on the page. As well, this API has millions of reliable proxies available to acquire information required without fear of being blocked.
Developers may use the API to extract the data they desire, either as a file to keep or to feed the information into various applications after they understand how it works.
Also published on Medium.