Do you know that weather could influence your digital marketing strategy? In this article, we make a complete guide with the best weather data providers. By using its information, your business will choose the way an ad shows to its target and get more revenue!
Is it the first time that you hear the term weather-triggered advertising? Don’t worry about it! In the next paragraphs, you will know not only what it is and how it works but the best practices and tools. Weather-triggered advertising is the practice of using current weather data in a specific region to offer more relevant ads. For example, if you sell umbrellas and want your publicity to get to the right audience you must update it in the Autumn season.
In other words, weather-triggered advertising provides more contextual and custom content for consumers. The goal is to generate an emotional reaction that motivates them to make purchases by utilizing location weather data. You choose when and where you need the advertisement shown and it will appear to the customer based on its forecast. It totally makes sense, right?
So to design more relevant advertising that results in conversions, it will be better if you utilize location data and weather-triggered information. But, where can we find it (and spend the least possible because of the economy, you know)? It’s simple, actually. Your company could use a weather API.
A Weather Application Programming Interface is software that provides real-time weather information. It also gives you instant access to massive -both past and future- forecast databases. This kind of API serves as a bridge between a weather app and a weather service provider. It enables two computing devices to communicate and request weather data from one another. The data you get can be integrated into any app or website and you could include a weather widget too.
Best Weather Data Providers
Current Weather And Forecast API
This is the better option you will ever choose! Why? First: it has a free subscription that will allow you to get current weather and a 16-day forecast with 50 API calls. Introducing an API key, you will make the request when you ‘ask’ the system how is the weather in X city. Rain, sun, wind, humidity, and other parameters that could affect your product will appear on your screen. They will be on JSON, a programming format that is really easy to understand. With Current Weather and Forecast API you will easily plan your marketing strategy and in a few weeks, your success will be a fact.
AccuWeather
AccuWeather has several APIs, including services for forecasts, current circumstances, alerts, and predictions. It has a wealth of historical data for areas all around the world. Sadly, this software does not provide a free subscription. They instead offer a limited free trial with up to 50 calls each day. The trial is restricted to only a few of the fundamental features and indexes.
Weatherbit
Weatherbit API collects data from over 47,000 live weather stations to provide you with reliable, up-to-date weather information. The API may also access historical weather data dating back more than ten years. You may also use the API to obtain hourly or daily forecast data (up to 16 days). You have to include latitude and longitude, city ID, city name, airport ICAO code, weather station ID, or postal zip code to get your weather data. With the free plan, you will get daily predictions as well as current weather data.