In the following article, I will proceed to recommend the top three APIs you can implement to have a better understanding of your clients. By this I mean getting to know them better, understanding their thought processes, needs, values, and more.
APIS
APIs are application programming interfaces that extract and send reliable data to other software. This way your company can analyse the information provided and use it to your advantage. Of course, data is infinite. Therefore, APIs will focus on just providing valuable data, this way you do not have to deal with an ocean of purposeless information.
There are different kinds of APIs on the market, with different purposes and characteristics. If you are looking for an API that will be able to provide information from your client base, you should focus on an APIs that will help you with text analysis and the categorization of texts.
Consequently, by the application of these APIs, you will start to get closer to how your clients write, think, and desire. This is fundamental if you want to grow a stronger bond with them. After all, they are the reason your company keeps standing. Hence, creating strategies that will focus on them is one of the best decisions you could apply. This being said, I now recommend you these three powerful APIs:
Klazify
Klazify is an all-in-one domain data source. With the API you can Get Website Logos, Company Data, Categorization, and much more from a URL or Email. It offers three top-level category structures to choose from.
Whether you need the deep categorization provided by the IAB taxonomy or prefer a more simple category structure, we’ve got you covered. Once you have completed the steps to use the API (creating an account, getting the key, and pasting the domain, URL, or email you are interested in). Klazify will immediately respond to you in your preferred language.
It also uses a machine learning (ML) engine to scan a website’s content and meta tags. It extracts text to classify the site and assigns up to three categories aided by natural language processing (NLP).
Clearbit
Clearbit is a marketing data engine that gives accurate data from organizations. For example, client’s and prospect’s data. It is a cloud-based lead management software that assists organizations in measuring website traffic, running campaigns, generating leads, and more.
IBM Watson API
The IBM Watson Natural Language Classifier API allows you to interpret natural language using custom text classifiers. This API is one of the most popular on the market. You can use the IBM Watson API to extract insights from texts, understand the sentiment, add automation in workflows, and enhance search and discovery.
Now you are ready to start growing that fundamental bond between your company and your customers. Go for it!