This article will teach you how to have a good categorization and understanding of social media with an API.
We live in an era where Social Media is one of the most important things to a company. They use marketing strategies to optimize their reach to new users, keep the ones they already have, and grow their following.
Therefore, through social media, brands and companies can get more direct communication with their consumers. This is just one of the thousand positive aspects of it. But, needless to say, that social media can also be a place where if you don’t keep your users and clients content, they will use it to complain and add negative reviews.
Consequently, Software like Instagram, Facebook, and Twitter can be your best allies if you want your brand to grow. Actually, there are businesses that rely completely on social media, 100% of their incomes come through it. This being said, for you to have a clear understanding of the many information that comes through this software in different places, you’re going to need text analysis APIs that will help you with the categorization of the social media.
I recommend the following Text Analysis APIs:
Klazify
Klazify is extremely well known for being one of the most accurate content classification APIS. It is an all-in-one domain data source. It uses a smart categorization technology able to scan a website’s content and meta tags. It extracts text to classify the site and assigns up to three categories aided by natural language processing (NLP).
Frase
Frase is a text analysis tool that helps content marketers speed up content discovery by summarizing text automatically. This API can retrieve 15 or more structured data items from a URL (such as clean text, topic extraction, summarization, category classification, and more).
Lexalytics
Lexalytics is a leading company in converting text into lucrative decisions. This API develops cutting-edge cloud and on-premise natural language processing and machine learning tools that turn text into actionable insights.
With these three APIs, you will be able to have a better understanding and classification of your Social Media. Try them and pick the one you feel the most comfortable with.