Are you trying to find a free tool to target your audience and offer better content? You need to read about this!
A Geolocation API is a built-in API for accessing a client’s device location and today, knowing your client´s location is a really helpful marketing tool.
How does it help? It helps in various ways, from optimizing ad targeting to delivering customized experiences based on the clients’ location.
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementing marketing activities. It can be used in any aspect of the marketing mix — the product, price, promotion, or place.
This allows advertisers to send personalized messages to people depending on where they are in real-time. With geo-advertising, you can get your display and banner ads right into your customers’ hands.
What is geographic personalization?
Geographic personalization is the process of changing your content based on a user’s geographic location. Yes, you can tailor your content and products to a specific location.
Delivering content based on a user’s geographic location is the easiest way to reap the benefits of personalization. All you have to know about a specific customer is where they are, and then you’ll be able to customize their experience and make content more specifically for them.
Personalizations can be as simple as displaying climate-specific products, or as complex as adjusting the messaging on your homepage to include location-specific language nuances.
90% of leading marketers report personalization significantly boosts business profitability. Personalization is best achieved by breaking your target audience down into groups through market segmentation and you can do that based on location.
How to create a personalization strategy
First of all, you need to ask yourself these questions:
- What pages do you want to personalize?
- What elements do you want to personalize?
- What software will you be using?
Once you’ve answered these questions, it’s time to collect data.
These days many companies are using an Application programming interface (API) in order to obtain data in real-time. With it, you can target your audience and make content personalized for them.
If you want to choose the best IP for geolocation API we recommend IpXapi.
Why IpXapi?
Using their modules you can know where your customers access your website from and customize user experiences based on IP.
Thanks to their Location Module it provides an extensive set of localization data to implement geographic restrictions on your site, optimize ad targeting or deliver user experiences customized based on the location of your website visitors.
With 11 years of constant optimization, the infrastructure behind ipXapi and the IpXapi API has grown to become highly scalable and efficient, currently handling between 2 to 3 billion API requests per day.
Data coverage is growing by the day, with IpXapi currently supporting more than 2 million unique locations in over 200.000 cities across the globe.
How does it work?
1- Create an account at https://ipxapi.com/ to get started.
2- Enter the IP address into the box and count how many people react.
3- At any time, you can download and use the API.
Also published on Medium.