Do you need some cool email marketing tools for promoting your Indian business? You get to the right article! We tell you what they are about and how you can use them to send emails without losing money and time.
Before we explain the details of this kind of technology, we would like to review some relevant concepts. For example, what are we talking about when we mention ‘marketing’? This word became popular in the late 80s but passed through a few stages like production, sales, and marketing orientation. Its base idea is a communication process that ends with a strategic action plan to increase deals. But also building long-relationships with potential clients is a goal to achieve.
By developing a marketing plan, companies offer value to their customers expecting a response. It could be interesting content, offers, or updated information. In return, people consume the product or service because it solves a problem or covers a need. The focus on the client as a principal character of the business perspective is relatively new and brings more benefits since it’s a win-win. A brand with a well-done message communication could attract a bigger audience, becoming profitable and interactive.
Overall the ways you can apply marketing, there is one that never gets old or fails. We’re talking about emails. What are they about? Exchange of electronic messages from one website address to another, using the network. They are ancient paper letters but remastered into the modern society format. It’s simple and effective and everyone has an account, whether you prefer Gmail, Yahoo, or any other platform.
But, what is email marketing? A bunch of mass emails, sent by a business? No, they aren’t just listed with no organization. They follow a structure, in most cases, using a template with the brand’s attributes and specific data for every niche. For better delivery, you should use online tools that can send customized messages to your audience. How do they work? Simple: you sign up and ask for a key to use the API wherever you want. Then, if you need more features, you could get a premium plan.
Talking about marketing tools, do you know that India has a relatively new presence in the e-commerce market? Well, it’s true! Since 1990, thanks to globalization, foreign investment, and other factors, there are more companies expecting to expand in the country. This is a good reason to ask what are the best email marketing tools can help their growth.
Best Email Marketing Tools in India: top 3 ranking ranking
Postr
This platform offers you a huge range of possibilities to deliver your emails on time. You will have more than 100 templates to choose from! In only a few minutes your campaign will be set and you can continue with the hard work. It also takes care of your data respecting the GDPR (General Data Protection Regulation).
What differentiates this product from other options is that it allows you to talk about gambling, cannabis, and pharmaceutical products. So, this email service won’t ban you for treating topics that are prohibited by other platforms. Get Postr and improve the way you do business!
Pabbly
With this application programming software, you will make lists of contacts and customize the way they look. It’s a very simple platform, designed for anyone, and it supports unlimited SMTPs (Simple Mail Transfer Protocol/Secure). You also get tutorials, online help, and, a great service. Sign up, create an email, add subscribers, and send it. That’s all!
If you choose any premium plan, depending on the number of subscribers, you will find it’s lower than other apps! Start saving 70% of your annual budget using Pabbly. You will have a 30-day of money guarantee and a complete refund if you don’t like it.
SendinBlue
Sendinblue is a cool and very simple platform that surely will help you with your marketing strategy. Its website is very easy to use, just look for the feature you need and start sending your emails! Over them, you will find the email, SMS, chat, and Inbox. It also has a glossary with all the email marketing terms you need to know and other cool resources.
This platform is well-designed and easy to understand, with a lot of extra information like reports, real-time statistics, and A/B testing. You could customize your templates and also a service lab. Then, you can take a free test and evaluate if it suits you. You will have plugins and an API to integrate to. Start today and see what happens!