Are you looking for the best email marketing tools for nonprofits in 2022? Then, this article is for you because here we will introduce you to them!
A Nonprofit organization (NPO) is a legal entity that is created and operated for a collective, public, or social benefit, as opposed to a business that aims to make a profit for its owners. Political organizations, schools, business associations, churches, social clubs, and consumer cooperatives are all examples of NPOs.
In this kind of organizations, accountability, trustworthiness, honesty, and transparency to everyone who has put time, money, and faith in order to make them grow are essential characteristics. This is because they usually finance with donations any person can make in order to help them achieve a goal.
So, if you are a volunteer or a program participant of a NPO and need a little help in order to achieve a higher audience or to create a community around your organization, email marketing can be a useful tool to include in your communication strategy.
Although email marketing is commonly known as a method that companies use to increase their sales or subscriptions, or to promote a product or discounts, it is a technique that can also serve for nonprofit causes of any NPO.
This is because one of the most successful ways for your organization to increase its money donors is through personalized emails. These emails are frequently used to market products and notify customers of special offers, but they serve as well to reach individualized communications and to keep your donors aware of the advances of the organization.
Thus, technology has advanced in order to automatize email marketing, so you do not have to put your effort in it. Here we will introduce you to the best email marketing tools available for nonprofits in 2022, so you can choose the one that suits your needs better.
Postr
Postr is an email marketing system that uses artificial intelligence to increase open rates by up to 70%. According to this free service, personalization boosts conversions. Each month, you can send up to 20,000 emails for free to your first 200 subscribers. You are not limited to sending newsletters; you may also send welcome emails, birthday greetings, and other types of correspondence.
It also allows you to send personalized messages to each recipient, which is impossible to achieve with standard email marketing platforms. The best feature is that your contest or sweepstakes can be entered by an unlimited number of people. You just pay for the number of emails you send with Postr; there are no hidden costs or limits.
Active Campaign
ActiveCampaign is one of the best email marketing software for automation, since it has hundreds of pre-built automations that allow you to customize campaigns for each user. There are support tutorials throughout the platform, and ActiveCampaign’s customer service is prompt and helpful while you’re getting things set up. Customer experience automation (CXA) software and email capabilities are also included. Because it is designed to manage contacts and the sales process, it has over 850 integrations.
AWeber
AWeber is one of the oldest email marketing companies in the world. It has an easy-to-use user interface and allows users to send plain text emails. Gmail’s primary tab is more likely to display plain text emails (and 90 percent of internet users who use email are on Gmail). Aweber’s email servers have a high reputation, and email ISPs have come to trust them over time. Your email campaigns will have unusually high delivery and open rates as a result of this.
We have walked you through the best email marketing tools for nonprofits in 2022. You just need to add them to the day-to-day of your organization and take advantage of them!