Do you have a fashion brand and are tired of getting not enough sales from your website or social media accounts? Have you ever heard about email marketing tools? Yes, they are for all kinds of business! In this article, we are going to tell you what this marketing strategy is, why you must use it and what are the best options for doing it right.
What Is Email Marketing?
Marketing experts said that email marketing is sending electronic sales-oriented messages to a database of contacts or potential customers. If emails are sent to current clients, then the goal is to build loyalty. But if your company wants to get new leads, the campaign will be set to improve ROI and revenue. Today, thanks to artificial intelligence and email tools, it is possible to incredibly personalize these communications and enhance the outcomes.
With email marketing, potential shoppers are reached easily and effectively. And also, thanks to mobile devices, information is now available directly in the hands of customers. Many users have personal and professional email accounts set up on their smartphones or tablet. So, it’s important to know that about half of emails are opened from a mobile device, which forces us to make their designs responsive, clear, and attractive.
Why Should Fashion Brands Use It?
The main benefits for fashion brands are a bigger reach, more subscriptions, an increasing ROI, an easy and faster way to communicate news, and so on! In the following lines, we mention a few use cases that will give you inspiration for your email marketing campaign. First, you can take advantage of the sense of urgency and send event invitations, discounts, new incomes, and promotions. Second, you could write an excellent newsletter with clothes reviews or new trends. And third, generate brand awareness and loyalty by sharing your company’s beliefs and aspirations openly and kindly.
The Best Tools For Your Fashion Brand
Postr
A wonderful tool for enhancing your fashion email marketing approach is Postr. You would have features that other platforms don’t offer. Additionally, it enables you to send many emails to a bigger list of contacts that you can previously customize with layouts. Your emails will also arrive on time; none of them will be lost or end up in the spam folder. With an account and a subscription, you will have access to a month’s trial. If you want to send, for example, 1200 emails and have more than 200 subscribers, we suggest the premium packages. Get to your fashion fans with this incredibly efficient tool!
Campaigner
This email marketing software is a good option for optimizing a fashion campaign. You can handle different initiatives in a variety of ways to best suit your needs thanks. You will customize every stage of the process. Campaigner comes with teplates too! It’s simple to use and you can integrate it with other alternativas. It only accepts paid plans.
SalesForce Pardot
SalesForce Pardot includes list-building features, lead-scoring packages, contact tagging, campaign rules, analytics, and integration components. It’s simple, intuitive, and has deep-learning features! Although it is more expensive than other alternatives, it combines a wide range of functions and usability.