Do you work for a start-up company? Do you want to know what kind of marketing methods you may employ to boost your strategy? In this post, we’ll discuss why email marketing software is indispensable for Agencies.
After all these years, email marketing is still one of the most effective digital marketing methods an agency can offer. According to one study, email has a 3,800 percent average return on investment.
Whether your email marketing campaign process is advanced or in its infancy, you’ll almost certainly require a set of tools (or a single comprehensive solution) to assist you. However, picking the proper one might be difficult.
If your agency offers email marketing as part of its broader services, you’ll have different criteria than if you specialize in the discipline. You’ll also find a variety of products with distinct strengths and drawbacks, such as:
1-Email template creation
2- Bringing your CRM and sales data together
3- Sending drip campaigns or automated emails
4- Managing the email campaigns of several clients
5- Using social media to sync contact information
Furthermore, if you provide email marketing services to your clients, you may be looking for a vendor who will let you rebrand their tool as your own and include the cost of software in your packages so you can earn on each campaign.
Best Free Email Marketing Tools For Digital Agencies
Postr
Postr saves your time and money by helping you communicate with your audience with free, easy-to-use templates and guides, all at an affordable price. But you can start creating a free profile, of course! Set, send, and track a strong email campaign, and then, decide what will be your next step in the growth path. This API works in most web browsers and it is built in several programming languages.
To optimize your marketing strategy we suggest you, first, sign up and activate your account. Then, you should customize a list by adding contacts or editing automatically generated information about your audience. Next, and most important, choose the key message of your campaign. It has to be simple and easy to read for a better reach. Finally, you send all the emails on the same page! But this is not the end: you can track and analyze metrics to know the content your subscribers like.
Benchmark
This tool is very useful for sending emails on a big scale. You can create your campaigns with mobile responsive and easily branded emails. For making them more eye-catching and improve your design, you will have a lot of templates sorted by topics to choose from. Your team would also build a subscriber list with cool features like pop-ups, call-to-action buttons, and different sections.
But if you want to use it with other platforms, Benchmark could be simply integrated with more than 1500 online services. The best option for testing, measuring, and improving both copywriting and presentation, is the analytics one. You can see your activity and boost correct movements to generate leads. If you automate your emails with this technology, your potential clients will receive better content at the right time!
Selzy
Selzy allows you to send 1500 emails per month if you sign up for free. You won’t need a credit card to send stunning emails, get new subscribers, share relevant content and attract new leads. You just need to follow a few steps and focus on the content of your marketing campaign.
Start with setting your list and importing new contacts. After that, select a template or build your own using the drag-and-drop editor. Add your images or videos, and the text, and fine-tune the design. And, to end, write a catchy subject line, choose your contacts, and click send. You can follow your metrics performance in a detailed analytics report. It has other cool features like A/B testing, email autoresponder, and subscription forms.