Do you want to promote your insurance business by email marketing but you don’t know how? Here, it’s the solution!
Insurance is a means of protection against financial loss. It is a form of risk management, mainly used to cover the risk of a contingent or uncertain loss. It is a contract, represented by a policy, in which a person or entity receives financial protection or reimbursement against loss from an insurance company. The company pools customer risks to make payments more affordable for the insured.
In this context, there are a lot of different companies which dedicates to the car rentals insurance business all around the world. There are several types of car insurance such as Super Collision Damage Waiver (SCDW), Personal Accident Insurance (PAI), Uninsured Motorist Protection (UMP), Supplemental Liability Insurance (SLI), for example.
In that sense, if you are involved in this sort of business, email marketing can be really useful, as you can advertise using this technique and gain new consumers every day.
Email marketing is used to keep your customers informed, drive sales, and create a community around your product. Nowadays, email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization of potential clients.
It’s based on sending emails to customers or possible consumers that might be interested in using your business. In this case, car rental insurance. Also, you can reach people from many different places, which can be hard if you only do face-to-face sales, and reminds people that the business is still active.
However, keep in mind that not every email marketing provider will allow a company that is trying to sell insurance or another related product. This is why we put together three of the best email marketing for your car rental insurance company.
1-Postr
Postr email marketing solution uses artificial intelligence to improve the outcomes of every email you send. This form of technology enables you to have a deeper understanding of your consumers’ preferences and dislikes. This is beneficial to you since it allows you to communicate with your consumers more efficiently. After you have a better knowledge of them, you will be able to further personalize them.
It also has Al-drive algorithms to help you choose the optimal time to send emails for the greatest results. You may receive one-to-one customized information in addition to the basic options supplied by most email marketing systems based on the automated settings we create for each receiver. Anyone who creates a Postr account gets email templates, up to 200 subscribers, and an infinite number of emails.
2- Moosend
Moosend is an email marketing service provider, equipping you with world-class features to step up your marketing game.
With this platform, you can dive into the world of email marketing and create the most responsive newsletters to amaze your subscribers. However, sending email campaigns is not the only thing you can do. By leveraging the state-of-the-art marketing automation features you can save valuable time by scheduling your campaigns and tracking their performance based on your recipients’ behavior through advanced Reporting Capabilities.
Campaign creation is also made easier. If you don’t want to start from scratch, Moosend has a variety of ready-to-customize templates to get more done in less time. Taking into account user-friendliness and flexibility, the drag and drop Campaign Editor will allow you to create beautiful campaigns with a few clicks.
3- MailerLite
MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes. The key idea behind MailerLite is simplicity. This company provides to their customers straightforward and user-friendly tools such as a Drag & drop email editor, website builder, and an intuitive subscriber management interface.
Anyone can sign up for a forever free plan by navigating to the MailerLite website and clicking the Sign up free button.
Also published on Medium.