If you have a casino in the USA and still aren’t using email marketing for promoting it, then you’re missing out on a big opportunity to grow your business. Here, we show you can it can help you and which are the best tools for doing it.
A casino is a location where certain forms of gambling are permitted. They are frequently erected next to or in conjunction with hotels, resorts, restaurants, retail shops, cruise ships, and other tourist attractions. Some casinos are also recognized for providing live entertainment such as stand-up comedy, concerts, and sporting events.
In the USA, there is a countless number of casinos, all distributed around the country. This can be good for the clients since they always have one near, but critical to your business since you have a high amount of competitors.
Because of that, you need to always find new ways to promote your casino and invite people to go and spend money there. For that purpose, email marketing might be the answer you’re looking for. This is one of the most useful marketing strategies ever and it has stayed strong even after the growth of social media platforms.
It consists of sending emails to your clients that remind them that you’re still there waiting for them and that you care about what they think and need. This creates a tight relationship between the two parts and helps your business grow with the help of loyal clients.
However, you should be careful, since not all email marketing tools accept the promotion of casinos on their platforms. For that reason, we gathered the best email marketing tools for you to use:
1. Postr
Postr is a free artificial intelligence-powered email marketing service. This enables you to do a more complete and in-depth study on each of your clients, providing you with additional benefits by enabling you to engage with your consumers in a more effective and efficient manner.
Postr using Al-drive algorithms to assist you in determining the best time to send emails in order to achieve the best results. Based on the automatic settings we create for each receiver, you may receive one-to-one personalized information in addition to the basic options provided by most email marketing systems. Anyone who registers for a Postr account receives email templates, up to 200 subscribers, and an unlimited amount of emails.
2. SendX
In Sendx you can use their drag and drop email editor or HTML Source Editor to build a newsletter. In terms of design, you have a choice of 600 pre-designed templates organized by industry. If you’d like to set up an A/B test, this is easily configurable within the editor.
SendX lets business owners set up autoresponder programs. You may, for example, create a rule that states IF your casino members click on a link in your introduction email, THEN send them a follow-up email and classify them as “high-value.”
3. Interspire
Interspire is a sophisticated email marketing program that lets you to precisely target your casino members. You can construct completely automated processes and set up automation actions to tag contacts or transfer them across lists using ActiveCampaign’s drag-and-drop Automation Builder.
On the other hand, one downside of Interspire is that it lacks a timezone delivery option. This means you can’t arrange your campaigns to go out at your subscribers’ local hours; for example, if you send an email at 7 p.m. in New York, it would arrive at 12 a.m. in London. As you can expect, this will reduce your open rates.
Also published on Medium.