Did you know paid search, display advertisements, social media and affiliate marketing are all less effective than email marketing? Keep reading to discover why this fact makes email marketing an essential tool for developers.
Most developers are less interested in marketing emails and prefer to focus on transactional emails created by apps or websites. But these are precisely the emails that provide the best return on investment since they directly link to the codebase.
Therefore, developers must take HTML email development thoroughly. These emails must be responsive, easy to digest, and attractive. Not to mention the tables and incline CSS required to make them stand out.
Luckily, email marketing services can be helpful to achieve these tasks. They come with tools that assist email creation and their performance. For that reason, we bring you our best picks for email marketing APIs for developers.
Postr
With Postr‘s API, you can use the software’s services programmatically: you can send a new campaign, add a new contact, and users can use the unsubscribe endpoint, to mention some. But, if you require a hand, the platform offers free, responsive HTML templates and guidelines.
What’s more, Postr allows legal businesses related to adult content, gambling websites, initial coin offering and cannabis, among others. So you can concentrate on your business, no matter its industry. Whether you are a big company or a startup, this tool will help you get the desired results with minimum investment.
MailChimp
MailChimp‘s developer tools provide everything you need to integrate your data with intelligent marketing tools and event-driven transactional email. On the one hand, this API powers timely, relevant marketing campaigns with custom data pulled directly from your app. On the other hand, transactional emails count with best-in-class deliverability.
When you build integrations with MailChimp, you’re creating tools for a trusted and reliable platform that powers marketing, e-commerce, etc. All in all, it is an open-source and modular commerce stack made for technical, growth-minded retailers.
GetResponse
GetResponse API allows advanced users to automate and customise their Internet marketing activities and make them more effective. It will help you create mailing lists based on user behaviour, list segments and send targeted campaigns, customise dashboard reports, and more.
GetResponse connects every aspect of your campaign –from creation to optimisation. Use API or SMTP-triggered transactional emails to send notifications and keep customers up-to-date with their purchases.
Did you find this information useful? Or do you know better email marketing APIs for developers? Comment!