Are you searching for customer data platforms? We have the best three alternatives for you.
When we talk about customer data platforms is referring to a set of software that works together to provide a single, long-lasting customer database that other systems may access. Data is obtained from a variety of sources, sanitized, and merged to create a single customer profile.
This organized data can then be accessed by other marketing systems. Customer data or consumer data refers to all personal, behavioral, and demographic data obtained from a client base by marketing organizations and departments.
How To Obtain Data?
All you need is an Application programming interface (API), which is a great way to get data. To put it another way, an API is a messenger that transmits your request to the service provider and then delivers the result.
Artificial intelligence (AI) is the most powerful and all-encompassing technology available today, and it’s used in this software. This will assist you in creating a complete profile of each prospect, allowing you to anticipate their activities and respond accordingly.
There are a plethora of APIs to pick from in today’s environment. However, not all APIs are created equal, and because real-time platforms might be tough to come by in some circumstances, we recommend using this CDP to get the best results
1-Klazify
The best platform to obtain data is Klazify because it collects data and categorizes it by URL, email address, or domain using an application programming interface (API). This API is very accurate when it comes to sorting data because it collects data in an automatic manner. It gets logos, information, market classifications, and domain security levels, among other things.
Natural Language Processing and Machine Learning Engines are the two most significant technologies. Klazify captures the most accurate data and generates over 385 topic groups using the industry-standard IAB V2 classification. Klazify makes it simple to integrate data into custom applications. For easy implementation, the Klazify website offers JSON, Python, and PHP examples.
2-Segment
Segment is a customer data management platform that collects, cleans, and maintains client data while also monitoring audience engagement. It collects client data across all company sectors, including analytics, customer support, sales, and more, using a single API.
For a personalized marketing experience, Segment gives a single view of each customer and integrates all customer touchpoints. You may also include recommendations to your email campaigns depending on consumer behavior.
3-Bloomreach
Bloomreach is a CDP and Customer Data and Experience Platform (CDXP) that combines customer data analytics with marketing demands. You can use it to keep track of customer data and build targeted marketing campaigns.
To create a consistent Single Customer View, the technology collects data from numerous offline and online sources. The unified perspective aids in the understanding and tracking of various client behavior patterns. Real-time and AI-powered insights are also available for forecasting and increasing client experiences.
Also published on Medium.