This article will focus on three powerful APIs that focus on the extraction of customer data. This way your Business Analytics projects will be accurate and successful.
Customer Data
When we talk about customer data, we refer to the information that focuses on the customer. Their preferences, what they like, their thought processes, and more. I will even have the audacity to say, this is one of the most important pieces of information for a company. If you don’t provide your customers with what they want or need, they won’t hesitate in choosing other competitors. After all, the market is extensive.
This being said, customer data must be examined with a magnifying glass. Understanding your customers is not as easy as one would like. Hence, this type of analysis goes through extensive but accurate processes that will provide prosperous information. By this, I mean procedures such as Business Analytics.
Business Analytics is a procedure that tends to focus on numeral analysis and predictive modeling. This analysis put the eye on past investigations and perform based on data and statistical methods. The data we are referring to, in our case, would be customer data. This being said, for them to gain it, APIs will play a fundamental role. I will now follow to recommend you the best APIs to collect customer data:
Klazify
Klazify is an all-in-one domain data source that provides developers with categorized and organized information. They don’t have to waste time seeking information, by just using a URL or an email they are free to face the data they were looking for.
Klazify offers you amazing features, such as category structures, social media link trackers, the possibility of extracting logos, a smart categorization technology, and more. It also uses a machine learning (ML) engine to scan a website’s content and meta tags. It extracts text to classify the site and assigns up to three categories aided by natural language processing (NLP). This way you can gain insight into your customers in an easy, organized, and accurate way!
UpLead
UpLead is a business-to-business prospecting tool that delivers high-quality B2B contact and corporate data. It provides real-time email verification, global contacts in over 200 countries, 50+ search criteria, technology tracking, account-based marketing, and more.
Reltio
The Reltio customer API puts the customer in customer experience. Reltio provides a responsive data platform that ensures business agility to organizations by connecting data from all applications and systems, both on-premises and in the cloud with an API-led approach.
This would be all for today. Hopefully this information was useful to you. Put these three application programming interfaces in action and boost those Business Analytics insights. You will start to see some amazing and positive impacts!