Are you looking for a tool that can help you extract and analyse your website information? Then, this article is for you because here we will show you the best APIs for big data available online in 2022!
If you are in the world of businesses with a digital presence, you should be aware of all the benefits that getting data from your website brings. Firstly, websites can accumulate a lot of information about their visitors that, when categorised and analysed, can provide you with deep insight into your company’s performance.
Every click that someone makes on your page is accumulated in the information on your site. Then, with the right tool, you can find out where they came from, what gender they are, how old they are and what interest they have shown in your pages.
This can allow you to complete your databases and do much more targeted marketing, as well as improve your personalisation and make better decisions about your campaigns looking ahead. In addition, you can also get competitor information, find out how they are doing and what things they have got right in the market.
These APIs can make use of the Internet Advertising Bureau’s website categories to extract particular pieces of data and recognize textual themes, intent, or sentiment (IAB). There are around 500 categories in the IAB, ranging from a site’s industry to more specialized subcategories that focus on the goods or services the company provides.
However, to achieve this, you must use the correct software programme. In this case, we suggest using a company data API. These APIs work with artificial intelligence and search engines, and in just a few clicks can extract information from any website and categorise it.
Fortunately, there is a wide range of these APIs, also called website categorisation APIs, available on the digital market. But here we will introduce you to the best ones available in 2022.
Klazify
Klazify, one of the most useful APIs currently available on the market, is the one we suggest most for data science. This application gathers web data from website text and meta tags using Natural Language Processing (NLP) and a machine learning engine. The response can be created using Python, PHP, or JSON.
Klazify will access the pertinent domain name or URL, gather data, and build the required categories using the IAB V2 Standard categorization taxonomy. These categories can be used, among other things, for marketing segmentation, one-to-one customisation, and online management. Use of our website classification API is your best choice if you want to improve the performance of your company.
Clearbit
Instead of the other options, think about this one. All of the data is accessible to your team via the Clearbit Enrichment API. Automated enrichment can help with precise lead scoring and routing, in-depth customer segmentation, and results-driven reporting. It may also add over 100 B2B data points to each account in your target market, such as installed technologies, employee numbers, revenue, geographic location, client data, and more.
URL- CLassification
As an additional data science technique, think about URL-Classification. This API sends an HTTP request to one of its servers, and the server replies with the domain, URL, or keyword’s classification. Parental controls, end user segmentation, brand safety, programmatic RTB, and URL filtering are examples of applications for the technology used by the services. It will also assist you in improving the efficiency of your advertising.
We have already shown you the best APIs for big data available in 2022. You can start trying them and see which suits your needs better!