We’re in the 21st century, and when it comes to customer data management and target marketing, there are more tools to take advantage of than ever before. While it seems like all anyone talks about these days is outsourcing or relying on AI or social media for lead sharing, there are simply times where a downloaded email list or a marketable list of phone numbers is needed.
Customers want a personalized experience on your site. By gaining a better understanding of them, you are increasing the likelihood they will buy your product or service. Being able to tackle a range of companies with various data needs on an individual basis and from one interface, a customer data API has become the solution for many companies.
This is where a customer data API provider like Lead411 comes in handy. It is one of the most popular alternatives to FullContact and other companies that provide a similar service.
Lead411 provides searchable data on over 250 million individuals and businesses in the United States. This includes information such as phone numbers, email addresses, and websites. Lead411 is best suited to those who are looking for a simple solution for gathering information on businesses and individuals for marketing campaigns.
But it doesn’t mean that it is the best option for your business, which is why we’ll recommend some of our favorite alternatives:
1. Klazify
Klazify is a website categorization and customer data API that uses Natural Language Processing (NLP) and a Machine Learning Engine to assess a website’s content and meta tags. For one-to-one personalisation, this API connects to a specific site or URL, gathers data, and then categorizes it into over 385 categories using the IAB V2 Standard Classification taxonomy.
Customers may simply offer services like Internet filtering, subscriber statistics, advertising networks, and fraud prevention thanks to Klazify’s domain categorization. When pasting URLs, keep in mind that Klazify accepts both base domain and complete path URLs. The first consists of the domain name and top-level domain (TLD), whereas the second is domain-specific and allows for in-depth analysis and classification of online content in a specific place.
You can sign up here.
2. BlueConic
BlueConic is a customer data platform that collects the information needed to recognize a person at every touchpoint and then synchronizes their intent throughout the marketing ecosystem.
Since of its analytics, this platform is the most crucial software to maintain because it can collect data from listeners, segments, funnels, and API connections. Furthermore, their conversations provide individualized online encounters with clients, according to the facts. It gathers a set of profile attributes for all known and anonymous users by default.
3. Datastreams
Datastreams is a simple-to-deploy common platform that enables companies to easily select how to collect and transmit data in a compliant manner. Their platform allows companies to collaborate and maximize the value of their digital assets while following to increasingly strict laws, compliance – security requirements, and privacy rules.
Also published on Medium.