We’re in the twenty-first century, and there are more tools to use than ever before when it comes to client data management and target marketing. While it appears that outsourcing or depending on AI or social media for lead distribution is all the rage these days, there are occasions when a downloaded email list or a marketable list of phone numbers is required.
Customers want a personalized experience when they visit your website. You can increase the probability that they will buy your product or service by learning more about them. A customer data API has become the solution for many firms since it allows them to deal with a variety of companies with different data demands on an individual basis and from a single interface.
This is where a service like Clearbit’s customer data API comes in helpful. It’s one of the most popular alternatives to FullContact and other comparable firms.
Clearbit provides data for over 200 million contacts at 20 million companies that will help your sales team know who they should target in a company based on their ICP; see who is visiting your company website; and personalize messages for the best response. Clearbit works with your existing technology stack to provide seamless and continuously refreshed data, which is sourced from over 250 public and private data sources, across your marketing, sales, and analytics teams.
However, things don’t always work out, which is why we’ve included various Clearbit alternatives in this piece.
1. Klazify
Klazify is a website classification and customer data API that evaluates a website’s content and meta tags using Natural Language Processing (NLP) and a Machine Learning Engine. This API connects to a specific site or URL, gets data, and then categorizes it into over 385 categories using the IAB V2 Standard Classification taxonomy for one-to-one personalization.
Thanks to Klazify’s domain classification, customers may easily offer services like Internet filtering, subscriber statistics, advertising networks, and fraud prevention. Keep in mind that Klazify allows both base domain and entire path URLs when pasting URLs. The first is made up of the domain name and the top-level domain (TLD), while the second is domain-specific and enables for in-depth analysis and classification of online material in a given location.
You can sign up here.
2. BlueConic
BlueConic is a customer data platform that gathers the data needed to identify a person at every touchpoint and then synchronizes their intent throughout the marketing ecosystem.
Because it can gather data from listeners, segments, funnels, and API connections, this platform is the most important software to maintain because of its analytics. According to the facts, their talks also deliver personalized online interactions with clients. By default, it collects a set of profile attributes for all known and anonymous users.
3. Datastreams
Datastreams is a simple-to-implement common platform that allows businesses to choose how they want to gather and send data in a legal way. Their platform enables businesses to cooperate and maximize the value of their digital assets while adhering to ever-stricter laws, compliance – security standards, and privacy regulations.
Also published on Medium.