Are you trying to find the perfect customer data API? Then try these alternatives to Bloomreach.
Bloomreach Experience Platform is a digital experience platform designed exclusively for brands, merchants, and B2B enterprises looking to increase their online income while providing each of their consumers with a premium, individualized experience. It provides you with access to algorithms and advanced tools that will allow your team to develop relevant experiences at scale.
With that software, you can access customer data, which refers to any personal, behavioral, and demographic information obtained from a company’s or department’s customer base. The acquired data is analyzed in consumer analytics. Thus, data collecting is aimed at gaining insights into customer behavior (purchasing decisions, etc.) and, finally, profit maximization through customer consolidation and expansion.
Bloomreach access this type of information with an API, which is an interface that collects data from a place and then provides it to you. This technology is used by many companies to do different things and can be very helpful when you’re trying to obtain fast information. However, when it comes to customer data, you should be careful, since not every API gives you the same categories.
Because of this and having in mind how Bloomreach works, we have gathered three alternatives to it for you to use:
1. Klazify
Klazify is an API for website categorization and customer data that uses Natural Language Processing (NLP) and a Machine Learning Engine to evaluate a website’s content and meta tags. Using the IAB V2 Standard Classification taxonomy, this API connects to a specific site or URL, takes data, and then categorizes it into over 385 categories for one-to-one personalization.
Customers may simply deliver services such as Internet filtering, subscriber statistics, advertising networks, and fraud prevention thanks to Klazify’s domain categorization. When pasting URLs into Klazify, be cautious because it accepts both base domain and complete path URLs. The first is the domain name and top-level domain (TLD) and the second is domain-specific, allowing for in-depth analysis and classification of internet information at a given location.
2. BlueConic
BlueConic is a customer data platform that collects the information needed to support an individual’s recognition at each encounter and then synchronizes their intent across the marketing ecosystem.
This platform is the most crucial software to maintain because thanks to its analytics it can acquire from listeners, segments, funnels, and its API connections. Furthermore, their dialogues enable customized website interactions with consumers depending on that data. It gathers a number of profile characteristics (attributes) for all of your known and anonymous users by default.
3. Treasure Data
Treasure Data is a Customer Data Platform (CDP) for enterprises that creates meaningful customer experiences by synchronizing Data, Insights, and Engagement. This software makes importing, organizing, processing, and ultimately exporting data exceedingly simple, centralized, and dependable.
Its user-friendly graphical interface improves with each software upgrade, and the documentation is vast. In addition, Treasure Data support is highly prompt and capable of assisting when needed. New features are introduced in response to customer feedback, and the product improves with time.
Also published on Medium.