Email marketing is one of the most important marketing strategies ever since the globalization of the internet. Even after the social media breakout and appearance of different ways to approach your customer, email marketing stays strong as the most efficient one. And in 2022, this won’t be different.
When we talk about email marketing, we refer to a way to establish a relationship with the clients that makes them wanna keep consuming our product. It’s based on sending emails to any person interested in buying our outcome in which we try to make them feel welcomed and heard. A simple “welcome” or “thank you” makes the customer remember that we’re still here and that we are interested in knowing more about them.
So, there are a few email marketing tools that allow you to do this. One of the popular ones is Benchmark, a simple but powerful email marketing solution. However, they probably are not the best ones for you, since we all have different needs and desires.
Because of that, we present you three alternatives to Benchmark for email marketing in 2022:
1. Postr
Postr is a free and open-source email marketing platform. They use artificial intelligence, which allows the program to conduct a more complete and in-depth analysis of each of your clients. This gives you extra benefits since it allows you to engage with your customers in a more effective and efficient manner.
You may use Postr to automate follow-up conversations, segment contacts, and send transactional emails. Postr using Al-drive algorithms to help you choose the optimal time to send emails in order to get the greatest outcomes. Anyone who creates a Postr account receives email templates, up to 200 subscribers, and an endless number of emails. Processes can also be used to send data.
If you want to learn more about how to enhance those figures, go to this page and look at the Pro Plan Postr choices. It can hold 1000 subscribers and has five contact lists.
2. ActiveCampaign
ActiveCampaign is an all-purpose email marketing platform that includes automation, CRM capabilities, and a slew of other helpful features. It provides some of the greatest value on the market, with four options to suit any budget. Although it is somewhat more expensive than Benchmark’s premium programs, it is an excellent investment.
The automation features provided by ActiveCampaign are particularly notable. Sales automation, split automation, targeted emails, and more features are available.
There are several connectors to use, as well as varying degrees of support based on the package you select. ActiveCampaign controls sending using its own IPs and servers, allowing it to track bounce rates and promise a higher delivery rate than Benchmark. Despite the fact that there is no free plan, you may take advantage of the 14-day free trial.
3. AWeber
AWeber has been around since the beginning of email marketing, providing it several years of market experience over Benchmark.
First and foremost, AWeber manages everything from start to finish, ensuring that your emails get in the inboxes of your subscribers, instead of outsourcing this portion of the process. While its user interface and automation tools aren’t particularly noteworthy, AWeber provides all you need for basic email marketing. Furthermore, the majority of it is free: the free plan includes automation and allows you to send up to 3,000 emails each month to 500 subscribers.
Also published on Medium.