Email marketing is a type of direct marketing in which commercial or fundraising communications are sent to an audience using electronic mail. Every email sent to a potential or present consumer may be considered email marketing in the widest sense.
While certain marketing trends come and go, email continues to be the most potent medium accessible to today’s marketers. There are a few websites that allow you to start with your email marketing campaigns. One of them is made by Amazon and it’s called Amazon Simple Email Service (SES).
This is an email service that allows developers to send emails from any application. It can serve a variety of email use cases, such as transactional, marketing, or bulk email messages. Amazon SES’s configurable IP deployment and email authentication options boost deliverability and preserve sender reputation while sending analytics track the effect of each email.
However, it’s important to try different email marketing tools that maybe will adapt to your desires in a better way than Amazon SES. Here, we highlight three alternatives to that service:
1. Postr
Postr is an open-source email marketing tool that is free to use. They employ artificial intelligence, allowing the application to conduct a more comprehensive and in-depth study of each of your clients. This provides you with additional advantages since it enables you to interact with your consumers in a more effective and efficient manner.
Postr enables you to automate follow-up discussions, segment contacts, and send transactional emails. Postr using Al-drive algorithms to assist you in determining the best time to send emails in order to obtain the best results. Anyone who signs up for a Postr account gets email templates, up to 200 subscribers, and an infinite amount of emails. Data may also be sent via processes.
Go to this page and check at the Pro Plan Postr options if you want to learn more about how to improve those numbers. It has a capacity of 1000 subscribers and five contact lists.
2. Sendinblue
Sendinblue is an email marketing solution that allows you to establish and expand your business and client relationships. It enables you to build your online business by providing features like marketing automation, transactional emails, email campaigns, and so on. Get analytics statistics on your email campaigns, subscriber management, mobile-optimized emails, spam check, and so much more with Sendinblue. In addition, Sendinblue offers a free trial before purchasing.
Sendinblue provides email list segmentation so that you can simply manage all of your contacts in one location, as well as thorough information on your email campaigns and their difficulties.
3. Pabbly Email Marketing
Pabbly Email Marketing allows you to send bulk emails using the built-in SMTP or link your own SMTP providers such as Amazon SES, Sendgrid, and others. Multiple SMTP servers can be connected for a single campaign using the SMTP routing function. Through the marketing automation tool, you may send as many pre-scheduled emails as you like. Aside from that, Pabbly Email Marketing provides email monitoring, autoresponders, email list cleaning, and other services.
Also published on Medium.