I’m going to give you some arguments for why self-published authors must employ email marketing to advertise their books if you believe it has no future.
What Is Email Marketing, And How Effective is it?
A cheap but efficient way to connect with your audience and promote your books is through email marketing. Additionally, it allows you to privately communicate with your readers. It’s not about inserting a section of your blog post or manuscript into the email.
It’s important to stay authentic and give potential readers a sense of your distinctiveness by letting them into the world of your body of work. Look at the numbers if you’re still hearing “Nonsense!” in your brain.
2022 Email Marketing Statistics
*For every dollar spent on an email marketing campaign, you get on average 38$ back (Litmus)
* The average email open rate across all industries is 19.8%. (Constant Contact)
* Over the past 12 months, email interaction has increased, according to 78 percent of marketers.
Email Promotion For An Independent Author
To start, email marketing is effective for purposes other than business. Indie authors can use it to advertise their books and strengthen communication with readers. Thus, we have highlighted the key benefits of email marketing for self-publishing.
Email Marketing Benefits For Self-Published Writers
These are the four reasons you should use emails to promote yourself and your writing career.
Personal
By creating material just for them, speak to your audience.
improved feedback
Gather opinions and run polls
higher sales
Sell more books and efficiently market your brand
More traffic
promote your website or social media channels to readers
A profitable investment
maximize the value of each dollar
Effective campaigns
Make sure your readers receive your promotions on schedule.
How To Create An Email List
It goes without saying that investing in an email list from another business will not result in a profit. They are not your intended audience. Even while they enjoy reading, they can favor other genres than your favorites. To avoid wasting time and effort on the wrong audience, it is preferable to start small and grow your email list.
There are numerous well-known email marketing products on the market. Here is what we believe to be your best choice:
Postr
Postr is a well-known and highly recommended platform. This business assists clients in achieving email open rates of at least 70% by utilizing artificial intelligence.
The fact that it comes with appealing, content-ready layouts that look excellent in all popular email clients makes it one of the top free solutions.
Using Postr‘s features, you may create follow-up communication follow-up procedures, segment clients, and send emails. Additionally, you may use AI-driven algorithms to choose the best time to send emails for optimum deliverability.
In addition to the standard features offered by most marketing platforms, you can have one-to-one tailored material depending on the automatic parameters we define for each recipient.
Last but not least, Postr doesn’t have any additional fees; you just pay for what you send. With this email marketing service, you can send out more emails for less money, which makes it the ideal ally for a business on a tight budget. However, Postr‘s services are free to use if your subscriber list is under 200 people and you don’t plan to send more than 1,000 newsletters every month.