In the market, there are big data tools available to all businesses that help improve it. Some of the targets are the customer experience, optimizing processes, apply geolocation to sales, and predict demand. Today we will talk a little about this; so continue reading Benefits And How To Use Big Data In Your Business.
The importance of Big Data is growing all over the world and all companies. Regardless of their sector, size, and activity, must learn to use it in their digital transformation. A need that does not fit reality when it comes to big data in retail; where data analytics still has very little presence; they are 10% apply it to their businesses, according to data from the INE analyzed by Advice Strategic Consultants.
4 Benefits And How To Use Big Data In Your Business
Better user experience
Proper use of the data can offer a better customer experience, since it is possible to get to know users better and, therefore, segment the target audience and generate better-targeted messages. Based on this information, consumption patterns and preferences by type of user are determined, which allows us to offer more personalized shopping experiences.
Artificial intelligence is helping to understand and get to know consumers better, capture them, retain them and offer them experiences better adapted to their tastes, which optimizes resources throughout the Customer Journey.
Optimization of processes
Data is also responsible for helping to improve the internal efficiency of processes. It is no longer necessary to have large volumes of your own data or historical data to be able to propose solutions that, taking advantage of the capabilities of machine learning and with only a series of current data and anomaly patterns, allow you to optimize tasks and processes.
Geolocation & big data
Geolocation in combination with big data improves decision-making; such as where it would be better to open a new store or what opening hours are the most productive; it also identifies what type of purchase is the most common in a given area or how people move in and out of the establishment, which allows the offer to be adapted to the purchasing behavior of customers; and it is also very useful in the field of logistics, optimizing routes to make the route more efficient and reduce unnecessary costs.
Demand forecast
One of the most demanded challenges in the retail field is the ability to improve the accuracy of demand forecasting, which has a direct impact on storage, supply and distribution capacities, saving costs and maximizing profitability. In an environment of constant uncertainty, anticipating demand can be a differentiating factor between success and failure.
Check Site Traffic API To Take Advantage Of The Benefits To Use Big Data In Your Business
Site Traffic API offers a JSON API to get estimated website traffic statistics. It includes website worth/value and monthly page views, in addition to unique visitors, site revenue (from advertising), and more. Equally important, you can integrate this API into your services to provide traffic statistics to your clients. As well, you can use it to quickly estimate the amount of traffic to any website.
This is a very powerful algorithm that can estimate the amount of traffic to any website. It took years to fine-tune it to be as accurate as possible and we constantly improve it. Powered by SimilarWeb, this website analytics tool can help businesses to estimate the website traffic volume of competitors, while media/advertising agencies and SEO agencies can use it to check the traffic of any website.
Simple Pricing
Site Traffic API offers a “Pay-as-You-Go” plan that allows you to buy only API queries you need, there are no recurring or hidden fees and purchased queries do not expire. When you submit a website, i.e google.com, to our API endpoint, it is considered one API query. So if you need to scan 1000 websites, you need 1000 API queries. The more API queries you buy the less you pay them.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check Use This Site Traffic API To Measure The Performance Of Your Site
Also published on Medium.