Are you looking for an effective method to improve your marketing strategy? Then, take a look at this article because here we will share with you a beginner’s guide on company data collection by using APIs.
Collecting company data is crucial nowadays, and there is no company manager, marketer or even developer that does not know this. Without it, your company will be at a competitive disadvantage. This is because this type of information gives you a clear picture of what you need to improve, what things you could do to increase conversions, and it also gives you everything you need to have accurate databases.
Having a good way to collect company data is critical because it can help you better understand your customers’ or potential clients’ interests and preferences, the performance of your campaigns and the and the reception of your products in the market.
Nevertheless, a thing that is not so commonly known is that you have the possibility to gather all that information from your own website. You just need the correct tool to help you with that and, as technology has automatized almost everything, you can use a website categorization API to collect all that data in an effective, easy and quick way.
How Do Website Categorization Work To Collect Company Data?
The Internet Advertising Bureau’s website categories are used by the majority of these APIs, also known as website classification or data enrichment APIs. The IAB has over 500 categories, ranging from the industry of a site to more specialized subcategories that focus on the products or services it sells.
So these APIs will navigate to the relevant domain or URL, retrieve the content, and categorize it according to one of two taxonomies. As a result, the URL or domain can now be assigned to a specific bucket based on the taxonomy. It could be simple taxonomy-based mix-and-match engines or more powerful Machine Learning (ML) and Artificial Intelligence (AI) technologies (AI).
Fortunately, there is a wide variety of website categorization APIs available in the adtech world, so here we will share with you just the best ones and their main features and advantages.
Klazify
Klazify is currently the best online classification API available. This API retrieves internet information from a website’s text content and meta tags using Natural Language Processing (NLP) and a Machine Learning Engine. As a result, you can use this cutting-edge technology tool to collect accurate data from your clients. Its classification taxonomy, on the other hand, is based on the IAV B2 standard and can be used for 1-to-1 personalization, marketing segmentation, internet blocking, and other applications.
As a result, Klazify provides a social media scraper that can generate a list of URLs for all of a domain’s social media channels, along with other useful information. As a result, its user-friendly platform makes it much easier to accomplish this in a matter of minutes.
URL- Classification
This API works by sending an HTTP request to one of its servers and receiving a response containing the domain, URL, or keyword classification. URL filtering, access controls, end user categorization, product safety, programmatic RTB, and web filtering are just a few of the applications that can be used with this platform’s services technology. Furthermore, if you want to improve your marketing performance, it will help you.
Clearbit
This is a good option to think about because it is one of the most well-known website categorization tools. The Clearbit Enrichment API gives your team complete access to all data. You can power accurate lead scoring and routing, throughout market segments, and result reporting with automated enhancement. It may also add over 100 B2B data points to each account in your target market, such as implemented technologies, employee count, earnings, position, contact details, and other important data.
Now we have already shared with you a beginner’s guide on company data collection by using APIs, you can start trying anyone of them and see which one is more suitable for your needs.