What are customer data enrichment APIs?
Customer data enrichment APIs, or CDE APIs, are software interfaces that allow companies to enrich their customer data with third-party information. This can help companies discover new customers and improve the services they provide to their existing customers.
Why should you use a customer data enrichment API?
There are many reasons why companies choose to use a customer data enrichment API. If a company wants to find new customers, it can use a CDE API to gather information on its own customers—who they are, what they look like, and what they might like—and compare that information to public records of other people in its target market. When creating a new service for an existing customer, a company can use a CDE API to gather more information about that existing customer, such as whether they have any siblings or cousins who might also be interested in the service.
Another reason why companies choose to use a CDE API is that it takes some of the heavy liftings off their hands. Companies don’t have to put effort into developing software that will allow them to enrich their own customer data; instead, they can buy a CDE API from another company and integrate it into their systems.
Enriching customer data enables you to:
- Improve the quality of your products
- Delight your customers when they might not expect it
- Reduce churn through personalization
Customer Data Enrichment APIs have use cases such as:
- Real-time route optimization for taxis or delivery drivers
- Customer service chatbots that respond to user needs based on past purchases and services used
- Fraud detection algorithms
There are many APIs out there that claim to be able to perform this task, but in our opinion, Klazify is the best one.
Klazify
Klazify is the most useful tool for gathering client information. This technology helps you operate your business by gathering data from multiple sources. It categorizes data using an application programming interface (API) based on URL, email address, or domain.
This API is highly precise when it comes to sorting data because it collects data in an automatic manner. It extracts logos, information, market classifications, and domain security levels, among other things.
Klazify generates over 385 subject categories using the same technologies as Facebook, Pinterest, and other prominent ad networks do. This technology allows you to create a full-funnel audience targeting plan in seconds. The data may be utilized for a number of purposes. Additionally, Klazify allows you to obtain in programming languages such as JSON, Python, and PHP.
Here is where you may sign up for Klazify.
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Also published on Medium.