An Email Marketing Manual for CBD Brands

Read this text to learn about free email marketing manuals for CBD brands

Email Marketing Tips for CBD Brands

1. Combine sign-up with age overlays to get a boost of new subscribers

Your email list is one of the most important assets for your business. Website traffic will reach you through different channels including: organic search, cannabis-centric ad platforms, word of mouth and offline advertising.

It’s important to get these new prospects on your list when they visit your website for the first time.

2. Get the in-store signups at checkout

Ask your customers if they’d like to sign up for your email list after they finish the transaction. Let them know in a creative way what the benefits are when they sign up.

3. Get personal, stay legal with location and product offerings

Recreational sales aren’t legal in the majority of the United States, but CBD, hemp and other assorted paraphernalia are legal in different places throughout the country.

4. Segment your email lists

The different amount of segments can include:

Recreational customers
Medicinal patients
Accessories (Pipes, bongs, rolling papers, lighters, etc.)
Edibles
Vape
CBD
Hemp

Email Marketing and CBD Brands

Email marketing has to do with the process of getting customers subscribe to your newsletters or promote your products. Email marketing is a growth channel for Cannabis and CBD brands. As you can imagine, there is a strong correlation between email marketing tools and CBD Brands since this tool allows CBD business to grow immensely (even to unprecedented limits).

Through the use of email marketing, you can create custom databases and send emails with the latest company news, announcements, promotions, and upcoming events to be on the top of customers’ minds. Some of the benefits of email marketing include business growth, increased visibility, cost-effectiveness, and improved relationships with clients.

Postr:

Postr is a well-known and highly recommended email marketing platform. This business uses artificial intelligence to aid clients in achieving open rates of at least 70% for their email marketing campaigns.

This is also one of the best email marketing solutions because it includes content-ready, engaging email templates that look great in all major email clients.

You may construct processes for follow-up communications, segment clients, using Postr’s‘ features. Moreover, you can decide the ideal time to send email messages for maximum deliverability using AI-driven algorithms.

You can have one-to-one customized content based on the automatic characteristics we specify for each recipient, in addition to the conventional capabilities supplied by most email marketing platforms.

Anyone can use an A/B or multivariate test to improve their content, design, or submission speed. Although this isn’t necessary for email marketing campaigns, it can let you send automated, real-time content-based emails.

Also published on Medium.