The Gambling Act of 2005 bans commercial communications of a certain kind. But what happens when marketers need to send marketing emails to their subscribers? Gambling and lottery businesses have historically used self-supplied lists to communicate with potential customers, but they can now only do so in strict circumstances. This has caused the rise of transactional (or “fan”) email services.
Every online marketer knows that email marketing is the best way to stay in touch with their subscribers and prospects. A good number of these marketers also know that regular emailing is a solid way to increase sales numbers as well. As such, they often use a newsletter service to help them create and distribute their newsletters. And many of these newsletter services have become famous in their own rights. Services like MailChimp and Aweber have become synonymous with the business of email marketing.
Aweber is a popular email service provider used by email marketers, senders, and digital companies looking to send email newsletters. But do they completely rule the roost? Are there any alternatives to these services which may be better options for gambling newsletters?
Here are a few great alternatives to them:
1. Postr
Postr advertises itself as the most flexible email marketing platform on the market, and it lives up to that claim. You are free to use this tool to promote any type of material (as long as it is legal), and you will never be banned because of what you send.
One of its most distinguishing features is that it employs artificial intelligence to provide you with the best possible outcomes in each email you send. This platform also has Al-drive algorithms that suggest the best days and times to send emails for the best results. You may also utilize automatically created one-to-one tailored information for each recipient.
Postr has over 20 free themes to choose from, each with its own HTML code. You can analyze the coding and remove it from the website while constructing your own page.
2. InterSpire
Interspire is a sophisticated email marketing platform that allows you to target your casino members directly. You can design completely automated processes and set up automation actions to tag contacts or transfer them across lists using its drag-and-drop Automation Builder.
Interspire, on the other hand, has the drawback of not offering timezone delivery. This implies you can’t send emails during your readers’ local hours; for example, an email sent at 7 p.m. in New York may reach at 12 a.m. in London. As you may expect, this will reduce your open rates.
3. SendX
SendX is a low-cost email marketing platform with one of the most intuitive user interfaces in the business. Unlimited email sends, advanced automation capabilities, and best-in-class email deliverability are all included in every plan.
Christmas, newsletters, product launches, promotions, eCommerce, online courses, and more are all covered by this platform’s over 50 email templates.
Business owners may also use SendX to build up autoresponder systems. Make a rule that says if a casino member clicks on a link in their welcome email, you should send them a follow-up email and classify them as “high-value.”
Also published on Medium.