Do you want to evaluate advantages and disadvantages of email marketing in 2022? Then, read to the end because here we will help you with this!
Email Marketing is a very well-known method used by over 4 billion people around the world to increase their sales and their business growth. This technique uses emails in order to promote a brand and achieve better results of sales.
Among its advantages, you should consider the possibility to get in touch with your audience and to educate it about a product or a service. This can lead to more conversions and sells, or can not. Whatever the case may be, you will now have more insights from your potential clients and data that could help you make rearrangements on your campaigns.
Furthermore, email marketing is a good way to build and maintain relationships with your readers, who could grow into loyal customers. This method allows you to tell them about your brand’s latest goods, promotions and discounts, special offers, and so on, in addition to providing useful information.
However, email marketing can help you increase your business or can also lead to a loose of your customer’s credibility and loyalty. It depends on how you use it. This can happen when you turn to one-size-fits-all mass mailings, that are the exact opposite to personalization and segmentation, two crucial things to get better conversions.
Finally, another disadvantage of email marketing is the fact that you will need a good customer database with real emails and information of your readers or website visitors. In order to achieve this, you can complement an email marketing tool with a website categorization API.
Should I Use An Email Marketing Tool?
Despite these disadvantages, as aforementioned, adding email marketing to your sales strategy can lead to more conversions and enhance the contact you have with your potential customer. You can even create a community around your brand. So, the anwer is yes, you should.
Therefore, in order to make sure you make a good use of email marketing, we will introduce you to the best tool available in the adtech world in 2022 to achieve this: Postr.
This platform is the greatest email marketing tool accessible. Artificial intelligence is used in this strategy to help firms achieve open rates of at least 70% for their email marketing communications.
The drag-and-drop email builder is ideal for users who are new to email marketing. You may establish follow-up email sequences, segment users, and send emails using email tools.
As a result, it employs AI-driven algorithms to help you choose the optimal time to send automated emails for maximum deliverability. If you’re curious, you can have up to 3,000 subscribers using this tool, with the option to upgrade to a higher plan.
How To Use Postr?
- Go to www.gopostr.com and create an account.
- Subscribers can be imported from a csv file or manually entered.
- Start your campaign and tweak the parameters as needed.
- Choose from a variety of templates or make your own.
- Send or schedule your campaign once you’re finished.
- Check your campaign performance.
Now, you are aware of advantages and disadvantages of email marketing in 2022 and have been introduced to the best tool available to include this in your sales strategy. You just need to get started and prove the results by yourself!