Gaining insight into your users’ geolocation allows you to better target your audience and personalize their experience.
IP geolocation is a process of determining the geographical location of an Internet-connected host. This is done by determining the place where an IP address originates from using geolocation methods. An IP (Internet Protocol) address is a unique identifier for devices connected to the Internet. The role of IP geolocation is to determine the physical (geographical) location of a host that has an IP address to assist in legal processes such as disaster relief and emergency response, as well as in business and marketing processes such as personalized advertising and analytics.
The biggest advantage of having this information is that you can use it to tailor your site based on the location of the user. You may use it to show the consumer the time in their local time zone or to display your rates in their local currency, for example.
IP Geolocation is a growing trend in internet marketing and web development. Successful tech companies and startups like Facebook, LinkedIn, Twitter, Google, and Yahoo are already making use of IP Geolocation to create targeted marketing campaigns, refine their search results and track user activity online. Yet most small businesses have no idea how to implement IP Geolocation into their marketing plans.
The right IP address lookup API can be extremely beneficial to your business. You need an easy service that quickly and accurately returns data about the location of any IP address. If you are building a new application, you need to find a good API to integrate into your website or mobile app so you can geolocate users.
However, with so many geolocation tools available, how can you determine which one is the best? ipXapi is the one we suggest.
ipXapi
ipXapi is a geolocation IP address identification tool that is both powerful and simple to use. It’s a free website monitoring tool with JSON, PHP, and Python support.
This service gives great levels of accuracy in IP statistics thanks to its database and API. It’s linked to a number of well-known Internet service providers (ISPs), who give updates on new and current IP ranges on a regular basis. Because this platform is connected to a number of channels that offer real-time IP data, the API’s database is continuously updated, with up to 24 database changes each day.
It also supports over 2 million distinct locations in over 200.000 cities all over the world. Its connectivity and security components are also incredibly accurate and will benefit your website greatly.
How does it work?
The API delivers location-related data as well as information about the currency you’re using after scanning the IP address. On the other hand, it gives information about the time zone, as well as connection and internet provider information, as well as security information.
The response will be as follows:
{
"status": "success",
"country": "Argentina",
"countryCode": "AR",
"region": "B",
"regionName": "Buenos Aires",
"city": "Lanus",
"zip": "1824",
"lat": -34.7198,
"lon": -58.4089,
"timezone": "America/Argentina/Buenos_Aires",
"isp": "Telefonica de Argentina",
"org": "Telefonica de Argentina",
"as": "AS22927 Telefonica de Argentina",
"query": "190.49.8.189",
"areaCode": "",
"dmaCode": "",
"inEU": 0,
"euVATrate": false,
"continentCode": "SA",
"continentName": "South America",
"locationAccuracyRadius": "1000",
"currencyCode": "ARS",
"currencySymbol": "$",
"currencySymbol_UTF8": "$",
"currencyConverter": 101.0585,
"flag": "",
"callingCode": "54",
"languageCode": null,
"security": {
"is_proxy": false,
"proxy_type": null,
"is_crawler": false,
"crawler_name": null,
"crawler_type": null,
"is_tor": false,
"threat_level": "low",
"threat_types": null
},
"connection": {
"asn": 22927,
"isp": "Telefonica De Argentina"
},
"type": "ipv4"
}
Also published on Medium.