Read this complete guide on ecommerce email marketing and learn how to send newsletters to attract new customers!
Email marketing is one of the most valuable tools in a company’s arsenal. By nurturing potential customers with engaging and relevant content, brands can build trust, loyalty and drive revenue.
ECommerce is now an essential part of everyday life for most people. We find it easy to shop online, and our purchasing choices have never been more varied. But just how much influence do ecommerce websites have on our shopping behaviour, and what form will this influence take in the future?
Ecommerce has become the leading way to sell a vast range of products online. With ecommerce, vendors can easily reach out to more customers across the globe by selling their products and services through their website or mobile app.
What Is Email Marketing? Facts & Characteristics
Email is a marketing channel that helps companies to reach out to their customers and create awareness about their products and services. This is one of the most cost-effective ways to engage in targeted marketing, as compared to other channels like social media or direct mail.
Email marketing has the potential to completely transform the way you show your brand to the world. It’s a marketing tool that has been neglected by many businesses over recent years, but it has come back into fashion as a result of social media saturation and constant consumer demand for self-service.
Through the use of email marketing, you can create custom databases and send emails with the latest company news, announcements, promotions, and upcoming events to be on the top of customers’ minds. Some of the benefits of email marketing include business growth, increased visibility, cost-effectiveness, and improved relationships with clients.
Postr:
It is a system of email marketing which uses artificial intelligence in order to increase open rates by up to 70%. Using email marketing tools you can send up to 20,000 emails per month to your first 200 subscribers freely. Besides sending newsletters, you can send welcoming emails, birthday greetings, and more.
Postr uses artificial intelligence to ensure that every email you send gets the best possible results. This tool is perfect to communicate with customers and finding out what they need.This way, you’ll get to know your customers better and be able to assess what they like and what they don’t.
This platform also offers AI-driven algorithms that can help you determine the optimal days and times to send emails to maximize your results. You can also apply personalized information one-to-one, based on each recipient’s automatic preferences.
Postr Benefits:
-Increases customer loyalty
-Increases customer lifetime value
-It is cost effective
-Allows you to engage more with your customers
-Works well for promoting small scale purchases
-Using this platform will save you money and time. Postr is the way to go if you want to stay connected with your customers and make sure your messages are seen.
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