Getting the most out of email marketing is crucial for every business. These are 5 reasons why you should do it.
What is email verification?
Email verification is the process that helps verify that email addresses on a given mailing list are valid and able to receive messages.
As you know, email marketing remains one of the most effective ways to reach people interested in your products because it is an efficient, personalized and safe way to carry out a good campaign for a business, but there are some things that you have to take into account in order to get the most out of it.
Undeliverable emails due to being sent to invalid email addresses are known as hard bounces. The more rejections there are that will mean that we are wasting more resources, time and money.
There are many people who complain about receiving spam, through the verification of email addresses this will not happen. The method of email marketing is a great help for companies to prevent this from happening and its way of working is quite simple.
The Email Validation API eliminates inactive emails and reduces bounce rates from the service. It increases your delivery capacity and helps to have a personalized relationship with customers that increases the company’s reputation.
For all that we mentioned above, these are 5 reasons why the use of email marketing is important.
- Email verification increases the chances of saving resources and ensuring that your campaign succeeds: Email marketing campaigns can fail when your email list contains invalid or non-existent addresses. Performing email validation ensures that users can receive your marketing emails, increasing your chances of conversion.
- Email verification helps improve your business reputation: As you already know, a business’s email sending reputation can be affected by high bounce rates, which is more likely when there are no email addresses on the web. the list. There is also the possibility of being labeled as spammers and blocked. This not only harms your marketing campaign but also the reputation of your business, as your emails will go straight to the spam box.
- Email verification helps provide a good customer experience: Customers like to feel that companies care about them. A verification code that never arrives because you entered the wrong email address is something that could make any customer feel like just another number and could even lose interest in the business. Email verification avoids this type of situation and puts the customer in the first hierarchy.
- Stay up-to-date: the email addresses of leads and subscribers will change over time. Email verification keeps your email list up to date, ensuring that you only send emails to valid and active addresses.
- There are some companies that offer an E-Mail Verificator and Temp Emails Detector at a very affordable price and very easy to use. With this API you can check if an e-mail address is valid or invalid and if it is a temporary / disposable account. If the address is valid and it isn’t a temporary email account then the “block” parameter will be false. Otherwise, it will be true.