Are you wondering what are the advantages of using a data enrichment API in 2022? If that so, read to the end because here we will list 5 key benefits of using them!
Nowadays, data enrichment has become crucial for anyone in the adtech business that is looking to increase leads and make their company grow fast and efficiently. Let’s remember that it is the process of locating and adding important data to a lead record in enhancing the qualification period and to have salespeople and marketers contact leads with personalized conversations and interesting offers with the goal of gaining paying clients.
Every day, more and more company managers starts adding a data enrichment tool to their companies to make their profits grow and their products more competitive. This is because these are strategical tools that can help you save money and time, all at once. Here, we will enumerate the reasons why you should include one right away.
- Have more complete databases of your leads. Data enrichment APIs allow obtaining more information from any URL, domain or email address you might have from simple forms your potential customers or people interested in your service or products have to complete. Underneath them, there is a lot of valuable information such as name, company size, location and gender.
- Personalize your sales campaigns. Gathering this data can help you design successful marketing campaigns and avoid loosing money by posting ads with no targeting or segmentation. Data enrichment APIs are the best way to make accurate publicity.
- Gain insight from your leads. These cutting-edge technology tools can also be useful to have a complete picture of your leads and to turn them to payment customers. You will know what their interest and preferences are, how much time they spend on your website and which page they like the most.
- Make better routing and sales. As you surely know, having this information can help you make more personalised customer attention and a better routing. This way, a potential customer will be redirected to the proper sales people and their needs will be suit better.
- Improve your email marketing strategy. It is known that emails have turned an excellent source to have more leads. However, using email marketing in the wrong way can lead your messages to the spam folder. A personalised and targeted email campaign can be done by using the information data enrichment APIs provide.
What Is The Most Effective Data Enrichment API in 2022?
Now you are aware of the most important 5 key benefits of using a data enrichment API, you should consider joining Klazify. This is the best data enrichment API that can help you gain deeper insights into your data and obtain and analyze information that is currently hidden on your website.
Klazify uses clever and cutting-edge technology, such as Machine Learning Engine and Natural Language Processing, to search a website’s text and meta tags and classify any Internet domain. Its taxonomy of classification is also based on the IAV B2 standard. This can be used for better personalization, marketing segmentation, online filtering, and other purposes.
Klazify allows you to choose between three top-level category structures. As a result, you can have deep classification from the IAB taxonomy or a more simple category structure, which greatly simplifies things. This is one of its more notable features, along with its user-friendly platform, which can assist you in understanding the replies without losing time.
We have already enumerated the 5 main benefits of using a data enrichment API in 2022. Join Klazify and start proving by yourself all the advantages these tool can offer!