Are you looking for a tool that can assist you in gathering important company data? Then, read to the end because here we will introduce you to 5 APIs you can use to collect business intelligence data!
Nowadays, there is no doubt that a business can not have a clear vision of its performance just by using simple information customer enter on simple forms. Therefore, gathering business intelligence data has become crucial for any company manager that aims to have an accurate insight of business details.
By extracting this information from any website, better business decisions can be made. Fortunately, to get this sort of data there currently exist website categorization APIs. They are the most extensively used tools for extracting insights from company data, as they are designed to help classify and analyse the massive amounts of data that your website can collect.
They’re prepared to use simple taxonomy-based mix-and-match engines, as well as more complex Machine Learning (ML) and Artificial Intelligence (AI) technologies, to do this (AI). As a result, they will be able to discern themes, intent, or sentiment in text, as well as extract specific bits of information using the website categories provided by the Internet Advertising Bureau (IAB).
There are roughly 500 categories in the IAB, ranging from a site’s industry to more specialized subcategories that focus on the items or services the company sells. Finally, the results can be utilized for one-to-one customisation, marketing segmentation, and internet management, among other things.
So, undoubtedly, you should use website categorization APIs that can help you generate sales and develop your business, among other things. Here, we will introduce you to the best APIs you can use to collect contact intelligence data.
Klazify
Klazify is one of the most useful APIs available right now. This application extracts internet information from a website’s text content and meta tags using Natural Language Processing (NLP) and a Machine Learning Engine. The response can be written in JSON, PHP, or Python.
This platform will go to the correct domain name or URL, collect data, and generate appropriate classifications using the IAB V2 Standard classification taxonomy. These categories can be used for one-to-one personalization, marketing segmentation, and internet management, among other things. Klazify is the finest one for you if you’re seeking for a way to improve your company’s performance.
Webshrinker
Webshrinker is another corporation data API worth trying. It uses artificial intelligence to scan, collect, and categorize billions of websites. Machine learning algorithms process large data sets, and new information is supplied to consumers via API or database update. For detecting new scams and infections, it also has picture and logo scanning capabilities.
URL-Classification
This API works by sending an HTTP request to one of its servers and receiving a response that includes the domain, URL, or keyword categorization. This platform’s services technology can be used for URL filtering, parental controls, end user segmentation, brand safety, programmatic RTB, and web filtering, to name a few. It will also work for you if you wish to improve your advertising performance.
Clearbit
This is a different alternative you should think about. With the Clearbit Enrichment API, your team gets access to all of the data. You can power precise lead scoring and routing, thorough customer segmentation, and reporting that drive outcomes with automated enrichment. It may also add over 100 B2B data points to every account in your target market, such as installed technologies, employee count, revenue, location, contact details, and more.
Bradfetch
This is another option you could consider if what you are looking for is to get any company logo. This website classification API can extract any logo by using artificial intelligence and guarantee that they are up-to-date and in high quality.
We have already introduced you to 5 APIs you can use to collect business intelligence data. Start trying them and see which suits your needs better!