Are you wondering how to improve your leads into paying customers? Then, read to the end because here we will tell you 3 ways data enrichment APIs can help a company!
Data enrichment APIs are a must-have in any company nowadays. These tools can help you obtain deeper insights from your leads by gathering and analyzing all the data that remains obscure in any website, URL or email address. That is why every day more and more business teams start adding them into the tools that are used by human resources.
But, why does this happen? Well, there are a lot of ways data enrichment APIs can help a company. But here we will highlight the 3 most important reasons why these ultimate technology tools should be included to improve any company’s performance.
1. Have complete info about your leads for better routing and targeting
Data enrichment APIs give you the possibility to complete the information that you lack of when you receive your potential client’s form responses. Info regarding gender, location and age can be completed just by knowing a person email address.
This is essential for making better and more segmented marketing campaigns. If you know where to redirect your ads, you will have more chances of increasing your ROIs and conversions. Leads can easily turn to paying customers just by showing the right data at the right time.
2. Optimize your customer’s support and enhance your routing
Data enrichment APIs can also help you to gather more info about what your lead’s interest, preferences, likes and sentiments are just by finding the hidden information that your website accumulates. You can know how many people are visiting your site in real time, as well as what pages they have visited or how many clicks and where they have made.
This is a great handicap to make a better routing. You will know with which department of your business to connect them, have better and more personalized dialogues based on what has been registered from their time on your site.
3. Make more accurate email marketing campaigns
As you surely already know, email marketing is the future of business and sales. But, if you do it in a wrong way, you will be wasting time, money and valuable human resources. Using a data enrichment API to have more insight about your leads can help you design the best email marketing campaigns, with personalized messages and not only for sales but also to maintain in touch with your audience and to make them have you more present when wanting to pass from a need to a buy.
What Is The Most Recommended Data Enrichment API?
Now, if you are already confident about why a data enrichment API is needed to improve the performance of any business, we will recommend you start trying Klazify, the best data enrichment API available right now.
Klazify stand out from the crowd because of its accuracy when looking for more complete insights of your leads. It uses artificial intelligence to gather valuable information, and can assist you in optimizing your data by website categorization and domain classification.
Klazify can go to any URL, domain or email address and obtain valuable information aforementioned to make more personalized sales and complete databases, the raw material you will use to design marketing campaigns, know what adjustments you need to make in your company or what improvements you need to add to your products.
We have already shared with you 3 ways data enrichment APIs can help a company and introduced you to the best cutting-edge technology tool available nowadays. Star using Klazify and see how your leads turn to paying customers!