Are you wondering if to add a data enrichment API to your must-have list? Then, read this article to the end because here we will share with you 3 ways data enrichment APIs can generate value and much more!
Nowadays, it is common knowledge that every company or B2B should have a data enrichment API in its list of tools. These software programs work with artificial intelligence and complex algorithms to extract information from any URL or website.
Let’s detail the 3 ways in which a data enrichment API can generate value.
1) A data enrichment API allows you to know more information about your leads so you can complete your database with accurate information. It can tell you where each click came from, what the age and gender of each visitor is, what they have shown interest in and how long they have spent on your site. This allows you to improve your personalisation and segmentation, and to know whether you have reached your target audience or not.
2) A data enrichment API not only provides information about the visitors to a website, but also provides data about the company that created and manages it. So, you can find out the size of any company that has a website, the industry it belongs to, as well as extract their company logo and get links to their official social media channels.
3) Finally, a data enrichment API can allow you to take care of your content. These APIs are also called website categorization APIs and can determine whether or not the content and structure of a website is safe for visitors. This will allow you to take care of your brand image and make sure that your website always has a high confidence score to be promoted by Google without the need for paid advertising.
These are the 3 main uses of data enrichment, but you should know that each one has its own particularities and can be beneficial in many more ways.
Here we will introduce you to what we consider to be the best data enrichment API available in 2022, and we will also teach you how to use it.
What Is The Most Accurate Data Enrichment API?
The most precise data enrichment API available in 2022 was produced by the Zyla API Hub and is called Klazify. The text content and meta tags of a website are mined by this website categorization API using Natural Language Processing (NLP) and a Machine Learning Engine to collect internet data. As a consequence, an answer can be given using JSON, PHP, or Python. It was created by The Zyla API Hub, the best API marketplace accessible in 2022.
There are numerous uses for Klazify. Projects like 1-to-1 personalization, marketing segmentation, internet governance, and more can leverage its IAV B2-based classification taxonomy. Every social media platform has a link to its website, thus Klazify created a social media scraper that provides useful information and a list of URLs for each platform.
You are permitted 100 API queries per month on the site without having to purchase a membership. As a result, it offers a Logo API that can be used to extract the logo of any company as well as a social network link scraper that has no restriction on the number of requests processed per second.
Step By Step On How To Use It
You can get a response immediately quickly using this API, and using it is fairly straightforward. If you want to use Klazify to enrich your data, you should do the following:
- To get an API key, go to www.klazify.com and fill out the form.
- Copy a domain that is pertinent to your investigation. Submit it after proving that you are not a robot.
- The API will then react in one or more computer languages after that.
- Find the information you need and use it effectively.
We have already told you 3 ways data enrichment APIs can generate value and introduced you to the one we consider to be the best one available in 2022. Start trying it and see how it results!