Every minute, new topics spread across the internet. You can sometimes keep up but other times you can’t. As a result of the widespread discussion, you will see trending conversations on social media platforms too. However, it might not be sufficient because it alters hourly, rendering your research and social media browsing outdated.
It’s also interesting how traveling a short distance can alter the topic at hand. Hong Kong and Taiwan trends in the last few hours have been similar in topics like the FIFA World Cup, with major interest about Iran and Netherlands participation. At first hand, it wouldn’t be noticed without Google Trends help. How would you know they care about Netherlands player Frenkie de Jong?
Moreover, they have different interests too. In Hong Kong, they searched information about the launch of a space station, and the return of the band KARA. But in Taiwan, they looked for the basketball player Dwight Howard and the singer Ke Zhendong.
That has major business implications. Knowing that could be a huge marketing advantage for a company selling fashion articles. If they want to develop a strategy for reaching out to new customers, they might consider researching on what those famous people use.
We can provide you with a means of looking into those kinds of things. Continue reading to learn more about a tool for researching trends.
Google Trends As An Ally
Since its debut in 2006, Google Trends has provided a platform for anyone to follow the evolution of interest around the world in a particular topic, phrase, or company. It has no cost to use itand can be put to whatever purpose you see fit.
What approach does Google take? When we use our devices to browse the Internet, we give them an infinite amount of information. Most of the information that is accessible online has been indexed to make it easier to find. Google normalizes every piece of data for easy comparison. Then, they split it up based on factors like geography, time, popularity, and others. Each data can be subdivided.
That’s how the Google Trends platform displays the most popular Google search results based on various geographic regions. As an alternative, it compiles every query from the prior year and divides them into groups according to month, week, or any other time frame you specify.
Modernized Tools For Google Trends Analysis
Over the last few years, there have been significant updates to online tools, thanks to coding rise. Modern tools designed for data access and analysis are known as application programming interfaces (APIs). They have become more well-liked because they can help businesses with a range of problems. Here are some of the top choices for these methods:
PyTrends offers their Google Trends API to discover which searches are the most popular or those that have seen the greatest increase in frequency. There are only a few restrictions, like the fact that you can only submit five entries per chart and 20 per day. They do, however, have some recommendations and resources to assist you.
Zyla Labs offers a different API, also named Google Trends API. If you go to their Hub, you will find their tool able to ask for various types of information, such as the changes in interest over time and in particular areas or subareas in relation to a given topic. It’s one of the best options because you can integrate it with other APIs to power the research. There is another one to retrieve trending questions from Google using a keyword, for example.
Uptrends is an API that integrates all kinds of content monitoring, from trends that are on the rise to websites, servers, and even other APIs. Depending on what you want to search for and investigate, you will get detailed and real metrics. Another of the most interesting aspects of the platform is that several major brands are also betting on it.
Go try them out, you’ll get all the results with well-explained and useful graphics to prepare the strategies you need for your brand.