The implementation of Google Search APIs is key for all companies, especially startups. Find here the 3 most useful ones!
The Importance Of Google
From a strict business perspective, a tool as powerful as the internet and search engines. In particular, Google, cannot be ignored or neglected. The Internet and offline world live in the same environment, and we must be able to close the circle to reach out to customers because they move seamlessly between one medium and another.
In this sense, the data that companies may find on search engines like Google serves to reinforce the significance of SEO and SEM disciplines. After all, they enable companies to be there during a potential customer or consumer’s search, attempt to influence their decision, and, in the majority of cases, capitalize on their marketing strategy. For these two tactics to provide positive outcomes, there are a lot of factors in the process. Some of them are a good use of keywords and content.
Search engines like Google possess powerful bots and algorithms that analyze websites. This means the content they provide, their photos, the links behind the images, subtitles, and way more. Therefore, for companies to analyze search engines and gain a good position in Google, they must use tech tools that can help. For instance, with Google Search APIs they will benefit from obtaining the most relevant Google results.
What Are Google Search APIs?
Application programming interfaces (APIs) enable developers to build solutions, develop new functionalities, or investigate the options provided by programs. One crucial point is that the use of APIs can help to integrate critical strategies into the most diverse industry sectors and provide essential information to other areas of the company. This is exactly what Google Search APIs will do!
Google Search APIs are tools that provide companies with the top and up-to-date results from Google. This kind of API is key for startups that are looking to position their brand in Google. Since startups are companies that are starting, it is common for these to want to investigate the market, rivals, positions on Google, and more. Hence, if they’re looking to know which content to provide and how to do so, Google Search APIs will help with that.
With this kind of API, startups will be able to know the kind of websites Google responds favorably to when looking for terms. Hence, they can analyze their SEO strategies, use of terms, and more.
3 Useful Google Search APIs:
Google Search API
The Google Search API is an application programming interface that retrieves the best Google results in a bit. These are provided in JSON format allowing companies to receive easy-to-understand results from the scrapping techniques that are performed.
Moreover, the Google Search API is popular thanks to the filters it offers. With the API, startups may determine the type of results they will receive. For example, only English results from New York.
Zenserp
Another option we have here is Zenserp. This is an API that scraped the Google search engine with ease and concision. All the actions that the API takes are real-time, hence companies can make sure all their results are up-to-date.
Google Search API
Finally, the Google Search API is an application programming interface that will scrape all types of Google results. This includes news, searches, images, and way more. Just like the other two, it will provide great and powerful insights to any startup.
Recommended: https://www.thestartupfounder.com/how-to-get-google-results-about-hotels-using-this-google-search-api/