Are you looking for a way to improve your product marketing? Then check these APIs!
The process of bringing a product to market is known as product marketing. This involves determining the product’s positioning and marketing, introducing it, and ensuring that salespeople and customers understand it. Product marketing seeks to increase product demand and utilization.
Product marketing does not end after the product is released to the market (if it did, product marketers at a one-product firm would have little to do after the product’s release). The final phase in the marketing of a product is to guarantee that the correct individuals are aware of the product. Those who know how to utilize it are being listened to throughout the product’s lifespan, based on user demands and comments.
Consider how the parts listed above could take shape as you build your product marketing team and strategy, as well as who you’ll need to collaborate with to make it a success. Consider these questions while developing your next great product marketing strategy.
One good way to develop and improve your product marketing is by using different tools that can help you gain time and money. Some of them might be APIs, which are interfaces that connect two computers or applications and allow them to communicate. With this, you can obtain information about a lot of different things all around the internet.
Some APIs that can be useful for your product marketing are.
1. Klazify
Klazify is a search engine that categorizes webpages and businesses based on their speciality. Klazify’s mission is to find, compare, and categorize the best websites on the internet (up to 3 levels). Their search engine uses deep learning algorithms, which are not only more accurate than conventional classifiers, but also more resilient, allowing us to deal with erroneous input data. The confidence level is calculated by our API and indicates Klazify’s level of faith in the categorisation. It can vary between 0 and 1, with 1 denoting perfect certainty and 0 denoting utter uncertainty.
Using Natural Language Processing (NLP) and a Machine Learning Engine, this program examines the text and meta tags of a website. This API connects to a specific site or URL, gathers data, and then categorizes it into over 385 distinct categories for one-to-one personalization using the IAB V2 Standard Classification taxonomy. Because of Klazify’s domain classification, customers may easily supply services such as Internet filtering, subscriber statistics, advertising networks, and fraud protection.
2. HubSpot
HubSpot CRM is the industry’s top CRM software solution. This tool is 100% free and is intended to help sales and marketing teams manage their pipelines by automating tedious activities and speeding up the entire sales process.
The system supports sales teams in enabling customer profiling by allowing up to 1,000,000 contacts and providing a thorough track of a prospect’s history with a specific firm. This complete timeline includes a record of every encounter, including phone conversations, emails, meetings, and notes. Prospects can be profiled and screened using this data.
3. Clearbit
ClearBit is a complete API suite for finding company information such as logos. It is a very user-friendly tool with a straightforward design that displays each symbol in a logical manner. You can quickly search the website of any firm and contact them about your items. The extensions of this software are automatically updated to present users with crucial information.
Clearbit is a tool for generating leads and contacts. It allows you to build out for our events based on objectives and geography, with 80 matching factors available. The program also enhances and refreshes Salesforce data every 30 days. Filter the results by name, title, department, and title level.
Also published on Medium.