Are you seeking for the most effective and cost-effective email marketing solutions in 2022 to help you generate new leads and clients? You’ve come to the right place.
Validity’s “State of Email 2022: Mastering the New Email Landscape,” a report done by my company, discovered that when merchants shifted to online sales and marketing methods, email activity grew by 60% from March to April 2020. Global email volume remained elevated throughout 2021, increasing 14% from 2020 to 2021, and 2022 will be no different.
As if email marketing wasn’t difficult enough. Inboxes are now clogged with ads from shops, software businesses, and everything else under the sun, forcing email marketers to compete for attention.
What’s the good news? Email has emerged as a marketing platform that is uniquely relevant. However, this implies that you’ll have to work much harder to get clicks and conversions. In the current email world, here are three methods to make sure your email marketing campaign stands out.
1- Maintain A Good Reputation As A Sender.
Your sender reputation is how mailbox providers determine whether or not your emails are trustworthy. This will affect whether your email is sent and placed in the inbox rather than being blocked or ending up in the spam folders of your receivers. Because you’re competing with an unprecedented number of other senders due to a growth in worldwide email flow, safeguarding your reputation is more important than ever.
2- Set A Timer To Deliver At A Different Time Than The One You’ve Set
According to our research, 70% of all email traffic occurs in the first ten minutes of each hour. It’s simple for email marketers to schedule mass sends for convenient times like 12 and 1 p.m., but if every marketer thinks this way, your subscribers would receive dozens of impersonal, automated emails at the same time every day. The chances of them picking your email out of a slew are small.
Your emails will not get lost in the hourly deluge of communications if you shift your sends by just 10 to 15 minutes. Make sure those emails are personalized, too, if you really want to set yourself up for success. Personalization was the single most effective email marketing approach employed by respondents in 2021, according to my company, resulting in overall greater inbox placement and open rates.
3- Take Advantage Of The Weekend Timeframe.
In addition, email volume is 25 percent greater on weekdays, according to the survey. People are increasingly filtering through unwelcome marketing emails at their desks, as if their bandwidth and patience weren’t already stretched thin enough during work hours.
To avoid the midweek rush, consider sending your message on Saturdays and Sundays. This may sound contradictory, especially for B2B marketers: who wants to think about work on the weekends? However, this is a tried-and-true approach of standing out in a crowd. You’re more likely to get noticed if inboxes are relatively quiet during off-hours. Marketers who extend their efforts to the weekends will be ahead of the curve as global email volume continues to rise.
As a result, 4 billion individuals use this strategy over the world. It’s one of the newest techniques to improve your audience’s relationship with you and build your business. Despite the fact that it may appear challenging, there are a plethora of email marketing solutions available nowadays. Here, we’ll show you the most effective tool available in 2022: Postr.
How Does Postr Work?
In today’s adtech industry, Postr is the greatest email marketing tool accessible. Artificial intelligence is used in this strategy to help firms achieve open rates of at least 70% for their email marketing communications. The drag-and-drop email builder is ideal for folks who are new to email marketing. You may establish follow-up email sequences, segment users, and send emails using email tools.
As a result, it employs AI-driven algorithms to help you choose the optimal time to send automated emails for maximum deliverability. If you’re curious, you can have up to 3,000 subscribers using this tool, with the option to upgrade to a higher plan.
How To Use Postr?
Here, we’ll walk you through the actions you’ll need to do to get the most out of it.
- Go to www.sendyellow.io and create an account.
- Subscribers can be imported from a csv file or manually entered.
- Start your campaign and tweak the parameters as needed.
- Choose from a variety of templates or make your own.
- Send or schedule your campaign once you’re finished.
- Check your campaign performance.
We have already told you how to get started with email marketing and which is the best tool for that available in 2022. You just need to start trying it and see the results by yourself!