If you are in need of employing an URL categorization API, you may need to first know these 3 important things that we have to tell you so you won’t expect something that it doesn’t do. Read this post to also know its benefits and a great option in the market!
The classification of website content is a human-made activity done for profit. Helping individuals navigate the countless websites that are available for a variety of reasons, some of which will be discussed later in this article.
As a result, it might be done by a wide variety of people and organizations, each with a different set of goals in mind and in order to address the demands of their chosen group of target clients. Therefore, it may be inferred that there is no requirement for any two to be comparable to one another.
In addition, to address a query raised earlier in this text, news and social media might not even be included in the list of categories kept by a supplier. Of course, the internet is a constantly changing, living thing. To stay up, categories may also need to continue to evolve.
3 things to know before using URL categorization
1-While it is still true that a website categorization service may develop its own list of categories, there is a list that is possibly seen as a sort of standard list. The IAB created the list seen here (alternatively the Interactive Advertising Bureau and Internet Advertising Bureau).
It should be clear that the main motivation behind its creation was to provide advertisers control over how and where their adverts would appear. It provides users with access to 400 categories at various levels of categorization.
2-There is no connection between website rankings based on visits or any other metric and website content categorization.
3-For a categorization service, the definition of categorization made by a website for either that website or the content included therein is irrelevant.
Benefits in marketing
Decision-making in marketing is aided by categorization. Since more marketing dollars are being spent on internet advertising, it is crucial to spend sensibly and make the most of those dollars.
Website categories are frequently utilized as a good substitute when making decisions about contextual marketing and the placement of adverts due to the gradually increasing restrictions on internet marketers’ access to consumer browsing data. Instead of basing decisions solely on keywords and tags, it enables the display of adverts on websites that target customers are likely to visit and browse.
Klazify
Klazify classifies websites and companies using its search feature according to their areas of competence. Its goals are to locate, categorize, and list the top websites on the internet (up to 3 levels).
On a scale of 0 to 1, Klazify operates, with 0 denoting total ambiguity and 1 denoting total certainty. With the help of the IAB V2 Standard Classification taxonomy, this API connects to a certain website or URL, obtains data, and then divides it into over 385 categories for one-to-one customization.
Web crawlers from Klazify regularly visit and examine both new and old websites in order to deliver real-time results and maintain an updated database. Every answer from an API contains JSON, which is simple to understand and integrate into other systems.