There are many ways to enrich your Company data, and in this post we will show you the 3 most important reasons of why you should use an API for this purpose. Stay here if you want to know everything about this amazing technology!
Data collection from your company can be time-consuming and or sometimes erroneous, as you are probably aware. As a result, a growing number of B2B businesses and startup CEOs are starting to use website categorization APIs.
An artificial intelligence-based software tool called a website categorization API collects information from a URL or website. There are many and varied uses for this, but we will only highlight the ones we believe will be most beneficial to you in this article.
APIs are useful for many purposes, and when it comes to business data, we can save a lot of effort and money by employing one of them. Of course we have to be aware of the things that we need to consider at the moment of choosing one, because not every of them are accurate.
But before we show you the most reliable API in the market, we need to clarify the reasons why you should make use of this technology for taking your marketing strategies to the next level, in case you’re not sure about its functions.
3 reasons to use a company data API
-Using a website categorization API, also referred to as a data enrichment API, you can first learn more about your leads. With the help of this API, you can find out the number of visitors to your website, where they click, how long they stay on the page, and other details.
-You have access to data on the gender, location, interests, and emotions of your visitors thanks to these APIs. All of this can help you build more accurate databases, improve personalization and segmentation, and increase ROI.
-You also have the option to use these APIs to collect information from any URL, such as a company’s logo or links to its official social media pages. With this information, you can boost your website’s professionalism.
Klazify
The most precise data classification API is called Klazify. Using Natural Language Processing (NLP) and a Machine Learning Engine, this website classification API mines the text content and meta tags of a website to gather internet data. As a result, JSON, PHP, or Python can all be used to provide an answer. The Zyla API Hub, the top API marketplace obtainable in 2022, created it.
There are many applications for Klazify. Its IAV B2 standard-based classification taxonomy can be used for projects like 1-to-1 personalization, marketing segmentation, internet censorship, and other things. For this, Klazify developed a social media scraper that offers a list of URLs for each social media channel associated with a domain in addition to other helpful data.
You can use the platform to try it out by making 100 API requests each month without having to sign up for a plan. So it offers a Logo API to extract any company’s logo in addition to a social network link scraper with no request/second limit.