Are you trying to put your website data to work? If that is your case, this article is for you because here we will share the 3 most accurate company enrichment APIs available in 2022!
You will probably agree about the high of the value of accurate databases with crucial information about your customers and your company performance. The processing of all this information is fundamental to any business owner, developer, or even digital marketer to help a business grow.
This is a common adtech strategy for gathering and analyzing data from prospective clients in order to improve your business and make better decisions. Thus, it is well known that having accurate data can help you have a more personalized targeting, which leads to better KPIs and can help to gain more conversions.
To keep it simple, the technique of adding context to obtained data by incorporating or otherwise complementing it with information from other sources is known as data enrichment. But, you don’t need to allocate human resources for this. There are company enrichment APIs that can do this hard job for you.
These are the reasons why company enrichment APIs are becoming increasingly important to the success of any business. So, you should undoubtedly include one of them in the day-to-day of your company routine. Here, we will introduce you to the 3 most accurate available in the adtech world today.
Klazify
Klazify is the best website classification API available right now. Using Natural Language Processing (NLP) and a Machine Learning Engine, this API retrieves internet information from a website’s text content and meta tags. As a result, this company enrichment tool assists you in gathering accurate data from your clients. Its taxonomy of classification, on the other hand, is based on the IAV B2 standard and can be used for 1-to-1 personalization, marketing segmentation, internet blocking, and other purposes.
On the other hand, Klazify also offers a social media scraper that can generate a list of URLs for all of a domain’s social media channels, as well as other useful data. Finally, it also provides a logo API that will assit you in obtaining any brand logo from any website you need to include it in your own. Besides, its user-friendly platform makes it much easier to do all this in just a few clicks. This is why we highly recommend Klazify to anyone that is looking to have more leads by using company enrichment.
Clearbit
Clearbit is one of the most popular website categorization APIs available that can help you in an effective and quick way to gather important company data and put it to work. Clearbit’s Data Activation Platform provides you with an in-depth understanding of your market, prospects, and customers. Reach and engage target audiences, create personalized buyer journeys, and act on intent signals instantly throughout the customer lifecycle. It can also assist you in defining and activating your Ideal Customer Profile, as well as focusing your funnel, team, and workflows on your most valuable prospects.
URL-Classification
It creates products to fit your needs, whether you’re a small startup, ISP, or Fortune 500 corporation. URL Classification Services were developed through extensive client interaction and the use of a proprietary URL Classifier. Our URL Categorization services technology can be used for a variety of purposes that necessitate a website categorization check, including URL Filtering, Parental Controls, End User Segmentation, Brand Safety, Programmatic RTB, and Web Filtering.
We have already shared with you the 3 mos accurate company enrichment APIs available in 2022. Start trying them and see which results better to optimize your company performance!